India’s leading audio and wearables company, boAt, has appointed Gaurav Nayyar as its new Chief Executive Officer. Previously serving as the company’s Chief Operating Officer, Nayyar steps into the CEO role at a critical juncture as boAt gears up for its Initial Public Offering and ambitious growth plans. This leadership change reflects the company’s commitment to strong operational expertise and strategic vision while maintaining continuity with its founding team.
Gaurav Nayyar Takes the Helm
Gaurav Nayyar brings over 20 years of experience in strategy, operations, and business growth. Prior to joining boAt, he spent eight years as a partner at Bain & Company, where he advised global companies on strategy and operational efficiency. Since joining boAt three years ago, Nayyar has been instrumental in shaping the company’s operational strategy, improving profitability, and expanding market reach. His appointment as CEO is expected to provide stability and strategic direction, especially as boAt prepares for its next phase of expansion and a public listing.
Under his leadership, boAt has seen improvements in internal processes, cost optimization, and supply chain efficiency, positioning the brand to compete strongly in India’s growing consumer electronics market. Nayyar’s experience in both global consulting and consumer-facing businesses equips him to navigate the challenges of scaling a high-growth startup in a competitive industry.
Leadership Transition at boAt
As Nayyar assumes the CEO position, co-founder Sameer Mehta transitions to the role of Executive Director at Imagine Marketing Limited, the parent company of boAt. In this capacity, Mehta will focus on long-term strategic planning and innovation, while continuing to support Nayyar in the operational aspects of running the company. The shift ensures that the company maintains strong leadership from its founding team while leveraging Nayyar’s operational expertise to steer day-to-day execution and growth initiatives.
Mehta has expressed his confidence in Nayyar’s leadership, noting that his experience, insight, and execution skills make him ideally suited to lead boAt during this transformative period. This seamless transition reflects careful planning by the founding team to ensure continuity and stability.
Aman Gupta Stays on Board
Co-founder Aman Gupta, widely recognized for his role as a judge on Shark Tank India, will continue to play an active role in the company as a Non-Executive Director. Gupta emphasized his pride in the company’s achievements so far and expressed excitement about Nayyar’s leadership. His continued involvement ensures that boAt retains a strong connection to the vision and culture established by its founders, even as new leadership takes operational control.
Gupta’s role will focus on strategic guidance, brand positioning, and long-term vision, supporting Nayyar in maintaining the company’s growth trajectory and competitive edge.
IPO Marks a Milestone
With Nayyar at the helm, boAt is poised to continue its journey of growth and innovation. The company is preparing for an IPO expected to raise around ₹2,000 crore, which includes a fresh issue of ₹900 crore. This listing will make boAt the first Indian direct-to-consumer electronics brand to go public, marking a significant milestone for the company and the broader startup ecosystem in India.
The leadership changes signal a focus on strong governance, strategic execution, and sustainable growth. With a seasoned CEO leading operations and the founders remaining closely involved, boAt is well-positioned to expand its market share, innovate its product line, and capitalize on emerging opportunities in India’s electronics and wearables sector. The industry and investors alike will be watching closely to see how this new chapter shapes the company’s trajectory.