India’s toy manufacturing sector continues to attract investor attention as Bengaluru-based startup Bidso has raised Rs 63 crore in its Series A funding round. The round was led by Blume Ventures, highlighting strong confidence in India’s growing design-led manufacturing ecosystem. The funding comes at a time when global supply chains are shifting towards India, especially in sectors like toys and consumer goods.
Funding Breakdown and Investors
The Rs 63 crore funding includes Rs 51 crore in equity and Rs 12 crore in venture debt. Apart from Blume Ventures, existing investors such as Peer Capital and Sadev Capital also participated in the round, while Alteria Capital provided the debt financing. This mix of equity and debt reflects a strategic approach to scaling operations while maintaining financial flexibility.
Plans for Expansion and Growth
Bidso plans to use the fresh capital to enhance its product design capabilities and expand manufacturing capacity. The company aims to strengthen its supply chain network, improve production efficiency, and diversify its product offerings. It is also looking to scale operations both in domestic and international markets by partnering with global brands.
About Bidso’s Business Model
Founded in 2022, Bidso operates as a design-first manufacturing platform that enables brands to create and produce customised products at scale. Its integrated model covers product design, engineering, licensing, and manufacturing, allowing brands to bring products to market faster and more efficiently.
The company focuses on manufacturing toys such as scooters, tricycles, baby walkers, and ride-ons. It also works with licensed properties like Peppa Pig, Transformers, Harry Potter, and NASA, helping brands develop attractive and recognisable product lines.
Financial Performance and Future Outlook
Bidso has shown strong growth, with revenue rising to Rs 41.25 crore in FY25 from Rs 7.52 crore in FY24. However, losses have also increased slightly, indicating continued investment in expansion.
Looking ahead, Bidso plans to expand beyond toys into other consumer product categories such as baby products and household items. With increasing global demand for India-based manufacturing, the startup is well-positioned to become a key player in the evolving consumer goods supply chain ecosystem.