Bengaluru-based micro-drama streaming platform MiniPix has raised ₹2.4 crore in a pre-seed funding round, marking an important step in its journey to build a Bharat-focused, mobile-first entertainment platform. The funding round was led by startup accelerator PedalStart, with participation from early-stage investors and strategic angels.
The fresh capital comes at a time when short-form storytelling is gaining strong traction across India, especially among smartphone users in Tier-2 and Tier-3 cities who prefer quick, relatable entertainment in regional languages.
Building a Micro-Drama Platform for Bharat
Founded in June 2025 by Brijesh Kashyap, Om Prakash Singh, and Sushil N., MiniPix focuses on producing and distributing vertical micro-dramas — short episodic stories designed for mobile viewing. Unlike traditional OTT platforms that typically cater to long-format series, MiniPix targets users with limited time spans who want engaging stories in bite-sized formats.
The platform has been built keeping Bharat’s viewing habits in mind, where regional language content and culturally familiar narratives often drive higher engagement than mainstream offerings. MiniPix aims to bridge this gap by offering premium yet accessible entertainment rooted in local storytelling styles.
Strong Early Traction Signals Product-Market Fit
Despite being a relatively young platform, MiniPix has shown impressive early traction. Within the first six months of operations, the startup has crossed one lakh app downloads and onboarded over 20,000 paying subscribers. Its content library has already generated more than three million episode views, translating into over 35,000 hours of watch time.
The company has also reported an annual recurring revenue exceeding ₹3 crore, highlighting strong willingness among users to pay for short-form regional content. This early momentum indicates a clear product-market fit in a segment that is still evolving in India.
Where the Fresh Capital Will Be Used
MiniPix plans to deploy the newly raised funds across multiple growth initiatives. A major portion will be used to strengthen content production, ensuring higher quality storytelling and consistent releases. The startup also intends to invest in team expansion, especially across product, content, and operations.
Additionally, MiniPix is working on improving its platform experience to increase user retention and engagement. The founders are exploring the use of technology-driven tools to optimise content discovery, streamline production workflows, and scale operations efficiently.
Focus on Regional Languages and Expansion Plans
At present, MiniPix has built a strong foothold in Bhojpuri micro-drama content, which has seen enthusiastic adoption from users. Going forward, the company plans to expand into five more regional languages over the next two years.
This regional expansion aligns with larger trends in India’s digital entertainment ecosystem, where affordable smartphones and data have unlocked massive demand for local language content. Micro-dramas, with their short runtime and high emotional connect, are emerging as a popular format among young and working-age audiences.
Investor Confidence in the Micro-Drama Opportunity
Investors backing MiniPix believe that the micro-drama segment holds massive untapped potential in India. With changing viewing habits and a growing preference for snackable content, platforms that deeply understand regional audiences are well-positioned to scale.
The leadership team at PedalStart has highlighted MiniPix’s clarity of vision, early revenue traction, and strong execution as key reasons behind leading the round. The accelerator sees the startup as part of a new wave of digital media companies targeting Bharat rather than just metro audiences.
What Lies Ahead for MiniPix
Looking ahead, MiniPix is aiming to significantly expand its content library, deepen penetration in existing markets, and accelerate subscriber growth. The company is targeting ₹6 crore in annual recurring revenue by March 2026, driven by regional expansion and increased engagement.
As India’s short-form entertainment landscape continues to evolve, MiniPix is positioning itself as a strong contender in the micro-drama space. With fresh capital, growing user adoption, and a clear focus on Bharat-first storytelling, the startup appears well-placed to capitalise on the next phase of India’s digital content boom.