AppsForBharat, the company behind the fast-growing devotional app Sri Mandir, recorded a strong jump in revenue in FY25. However, the company also saw its losses widen during the same period. The financial numbers show a mixed year for the startup, with impressive growth but rising expenses that pushed the bottom line deeper into the red. The platform has become popular among users who want easy access to digital pujas, rituals, and devotional content. As more people turned to the app, the company’s overall activity increased sharply, leading to higher earnings but also a significant rise in spending.
Revenue Jumps as User Activity Grows
AppsForBharat’s operating revenue grew nearly four times in FY25. The company reported revenue of about ₹69.6 crore, a huge leap from ₹18.5 crore in the previous financial year. With other income included, total revenue reached almost ₹72.6 crore. This indicates a strong rise in demand for digital spiritual services across India. More users booked temple rituals, offered prasad, and consumed devotional content through the Sri Mandir app. The platform has become a trusted space for people who prefer online religious services, especially those living far from temples or wanting a convenient devotional experience at home.
The growth shows that the company’s investments in product development and user engagement have started to pay off. AppsForBharat’s brand presence grew in smaller towns and big cities alike, helping the platform attract a larger audience. The rise in revenue highlights a major shift toward digital devotion and a growing acceptance of tech-enabled spiritual solutions.
Losses Increase as Spending Nearly Doubles
Even with the impressive revenue growth, AppsForBharat’s net loss widened by 16 percent in FY25. The loss increased to around ₹45.3 crore from ₹39 crore the previous year. The main reason behind this widening loss is the company’s rapid spending on operations, marketing, and fulfilment. Total expenses almost doubled, rising from about ₹59.9 crore in FY24 to nearly ₹117.9 crore in FY25. The biggest increase was seen in advertising and publicity, where spending crossed ₹51 crore. This sharp rise shows that the company focused heavily on building brand visibility and user acquisition.
Employee costs also increased, as the company expanded its team to support its growing operations. The fulfilment cost for pujas and temple services went up too. As more people booked rituals through the platform, the company had to invest in performing and delivering these services efficiently. This resulted in higher operational expenses that added pressure on the bottom line.
The Business Behind Sri Mandir
AppsForBharat was founded in 2020 with a clear mission to make devotional practices accessible for everyone. Its main product, Sri Mandir, allows users to book temple rituals, offer prasad, listen to aartis, and participate in spiritual activities through their phones. The startup has attracted strong investor interest because of its unique focus on devotional technology, a market that has huge potential in India. Over the years, Sri Mandir has built a loyal user base by offering authentic experiences and reliable services.
Through partnerships with temples and service providers, the platform enables people to stay connected to their faith regardless of location. The app’s easy-to-use interface and personalised features have made it popular among users of all ages.
What Lies Ahead for AppsForBharat
The company is still in its growth phase, where aggressive investments are necessary to scale. While losses have increased, the strong rise in revenue indicates that the strategy is showing results. AppsForBharat is expected to continue investing in technology, marketing, and service fulfilment to strengthen its position in the devotional-tech market. If the startup manages to balance its spending with revenue growth, it may move closer to profitability in the coming years. For now, AppsForBharat remains focused on expansion, improving the user experience, and building a stronger digital ecosystem for spiritual services in India.