AceVector Group, the holding company behind popular e-commerce platform Snapdeal, has confidentially submitted its draft red herring prospectus (DRHP) to the Securities and Exchange Board of India (SEBI) for an initial public offering (IPO). This move, announced publicly on July 19, 2025, marks a significant milestone as AceVector prepares for a major capital-market debut, joining a slew of Indian tech firms eyeing public funding in the near future.
What is the Confidential Filing Route?
AceVector opted for SEBI’s confidential filing route, a framework introduced in 2022 designed to give companies greater flexibility and discretion in their IPO process. Unlike traditional filings requiring early public disclosure, the confidential route allows companies to withhold details of their Draft Red Herring Prospectus until the IPO process reaches advanced stages.
This route extends the timeline for launching an IPO to up to 18 months from SEBI’s final comments, compared to 12 months under the conventional method. Additionally, firms can adjust the size of the primary share issue by up to 50% before submitting an updated prospectus, allowing dynamic flexibility in response to market conditions.
AceVector’s Diverse Portfolio: Snapdeal, Unicommerce, and Stellar Brands
Founded by Kunal Bahl and Rohit Bansal, AceVector is headquartered in Gurugram and functions as the parent company not only to the Snapdeal marketplace but also the SaaS platform Unicommerce and the consumer brand incubator Stellaro Brands.
Snapdeal: One of India’s leading online marketplaces focusing on value-driven e-commerce across multiple categories. Despite tough competition, Snapdeal showed modest revenue growth of 2% to Rs 380 crore in FY24, with net losses narrowing by 43% to Rs 160 crore.
Unicommerce: A SaaS platform offering e-commerce logistics and inventory management solutions. Unicommerce has demonstrated strong financial performance with revenue growing 30% year-on-year to Rs 135 crore in FY25, and net profits increasing by 34% to Rs 18 crore. It went public successfully in August 2024 with its IPO oversubscribed over 168 times, signaling strong investor confidence.
Stellaro Brands: A consumer brand-building division that focuses on developing and scaling new product brands, complementing the group’s e-commerce and SaaS arms.
IPO Outlook: Riding the Wave of India’s New-Age Tech Listings
AceVector’s IPO filing places it within a growing list of Indian technology and internet companies that are betting on capital markets to fuel next-phase growth. Alongside contemporaries like Groww, Shiprocket, PhysicsWallah, Urban Company, and BoAt parent Imagine Marketing, AceVector is poised to benefit from renewed investor appetite for digital platforms.
Market experts point out that AceVector’s move to file confidential papers reflects a strategic desire to “test the waters” before unveiling full IPO details, thereby gaining more control over timing and pricing in a volatile market environment.
Financial Snapshot and Future Growth Potential
Snapdeal and its parent company are focused on improving financial health, reducing losses, and increasing revenue streams by expanding user base and optimizing logistics partnerships.
Unicommerce’s SaaS model contributes recurring revenue and positions AceVector strongly within the fast-growing e-commerce enablement space.
The combined ecosystem allows cross-leveraging of brand, technology, and distribution assets, which will be highlighted in the forthcoming public filings.
What’s Next for Investors and Market Watchers?
While AceVector has not disclosed the expected size or timeline of the IPO, industry reports suggest a target raise of around Rs 500 crore. The company will likely share more details once it converts the confidential draft into a public prospectus and obtains SEBI approval.
Investors can anticipate a compelling opportunity to participate in India’s evolving e-commerce and SaaS landscape through AceVector’s diversified business model. The IPO is expected to attract institutional and retail investors alike, keen to tap India’s vibrant digital consumption story.
Conclusion: A New Chapter for Snapdeal and AceVector
AceVector’s confidential IPO filing signals confidence in its strategic roadmap amid a competitive and maturing e-commerce ecosystem. With Snapdeal’s revitalization, Unicommerce’s steady SaaS growth, and innovative opportunities through Stellaro Brands, the group is well positioned to leverage public markets for accelerated expansion.
As AceVector prepares to step into the limelight, Indian investors and entrepreneurs will be watching closely to see how this next big player in the digital economy charts its course on the stock exchanges.