Kolkata, India – August 2025: Renowned for its heritage of artistry and design, Kolkata has welcomed a new jewellery label — Jeweltish, introduced by Samajpati Industries Private Limited under the guidance of entrepreneur Sashanka Samajpati. Carrying the tagline “Designed for All,” the brand seeks to bring stylish, elegant, and premium-quality jewellery within everyone’s reach.
From Finance to Fashion to Jewellery
The journey of Sashanka Samajpati is defined by passion and transformation. He began his professional life in the finance and investment sector, where he developed sharp business acumen before realizing his true passion belonged to creative ventures. His transition into fashion design laid the foundation for Samajpati Industries Private Limited, a company that soon gained recognition for originality and excellence.
With the introduction of Jeweltish, Sashanka has broadened his entrepreneurial horizon. His philosophy is clear—jewellery goes beyond being an ornament; it is a symbol of individuality and emotion. Jeweltish embodies this idea by combining craftsmanship with inclusivity.
The Concept Behind Jeweltish
What makes Jeweltish unique is its core promise—“Designed for All.” The collections are crafted to appeal to a wide audience, offering everything from minimalistic everyday pieces to bold statement jewellery for grand occasions. Each creation blends style, affordability, and comfort, whether rooted in tradition or inspired by contemporary trends.
Through this approach, Jeweltish aspires to transform jewellery into something universal—an adornment meant for everyone, not a privilege reserved for a select few.
Why Kolkata?
For Sashanka, launching the brand in Kolkata was a natural decision. The city’s rich legacy in design and creativity aligns perfectly with the brand’s mission of blending cultural heritage with modern aesthetics. Kolkata’s artistic spirit and cultural vibrancy provide an ideal backdrop for a jewellery label seeking deep emotional connections with its audience.
Looking Ahead
Jeweltish aims to expand its reach through both online and offline platforms, ensuring accessibility for customers across the nation. The brand also envisions adopting eco-conscious methods of jewellery-making, catering to modern consumers who value both elegance and sustainability.
With this launch, Samajpati Industries Private Limited begins a new chapter that emphasizes inclusivity, innovation, and entrepreneurship. Under the leadership of Sashanka Samajpati, Jeweltish is positioned to emerge as a distinctive name in the jewellery landscape.