Jaipur, India – Exercitoo, a Jaipur-based registered tech automation and SaaS startup, has raised ₹25 lakh in seed funding at a valuation of ₹8 crore. The funding round, closed in 2025, marks an important step in the company’s journey as it prepares to scale its automation solutions for India’s fast-growing Micro, Small and Medium Enterprises (MSMEs).
Founded in 2024, Exercitoo focuses on building simple, affordable and practical automation tools for MSMEs that want to improve efficiency without investing in complex enterprise software or large IT teams. The startup is led by founder Sunil Saharan, who brings a clear vision of making advanced automation accessible to small businesses across the country.
Purpose of the Seed Funding
The newly raised seed capital will be used primarily to strengthen Exercitoo’s product and technology capabilities. A significant portion of the funds will go toward hiring and working with experienced programmers to build faster, more stable and scalable automation systems.
Alongside product development, the startup plans to onboard more MSMEs from different sectors, allowing the team to understand real operational challenges faced by Indian businesses. This hands-on exposure will help Exercitoo fine-tune its solutions and deliver features that solve day-to-day problems on the ground.
The company follows a feedback-first development approach, where tools are built and improved in close collaboration with MSME users rather than being designed in isolation.
What Exercitoo Offers MSMEs
Exercitoo operates as a tech automation and SaaS platform designed exclusively for MSMEs. Its solutions help businesses automate routine and repetitive tasks such as internal workflows, operational coordination and process management.
Many Indian MSMEs still rely heavily on manual processes, spreadsheets and disconnected systems. Exercitoo aims to simplify this by offering easy-to-use automation tools that require minimal setup, low costs and no technical expertise. The platform positions itself as a practical automation partner built for Indian business realities.
From Idea to MVP Success
The startup has successfully completed its Minimum Viable Product (MVP) phase, with its core platform already built, tested and validated by early users. With the MVP stage complete, Exercitoo is now focusing on customer acquisition, feature refinement and performance optimisation.
This transition from MVP to market expansion is a critical phase for the company, and the seed funding provides the necessary support to scale operations while staying closely aligned with user needs.
Founder’s Vision for Indian MSMEs
Founder Sunil Saharan believes that automation should not be limited to large enterprises. India’s MSME sector forms the backbone of the economy, yet many businesses struggle with inefficiencies due to limited access to modern technology.
Exercitoo aims to bridge this gap by offering automation tools that deliver real, measurable value. Even small improvements in efficiency, the company believes, can significantly boost productivity, profitability and long-term sustainability for MSMEs.
Growth Plans and Road Ahead
With fresh seed funding in place, Exercitoo is entering its next phase of growth. The startup plans to enhance its AI-driven automation capabilities, collaborate with skilled developers and continuously improve product quality.
Expanding its MSME user base across India remains a key priority, enabling constant feedback and iterative improvement. Over the long term, Exercitoo aims to become a trusted automation partner for Indian MSMEs, helping them adapt, compete and grow in an increasingly digital business environment.
As more small businesses look for cost-effective and practical technology solutions, Exercitoo’s MSME-first approach and focus on simplicity position it well for steady and sustainable growth.