PointAI, a Noida-based deep-tech startup, has raised ₹47 crore in a fresh funding round that is expected to boost the rise of virtual try-on technology in India. The round was led by Yali Capital along with participation from several global industry leaders. The company, which was earlier known as Try ND Buy, has also rebranded itself as PointAI to highlight its core focus on artificial intelligence-driven digital experiences. This funding marks a strong shift towards blending online shopping with real-world experience, where customers can digitally try products before purchasing.
Virtual Try-On Makes Online Shopping More Real
PointAI’s technology allows users to see how products look on them in real time through their smartphone or laptop. This virtual try-on experience is not just a basic filter or static image overlay. It uses advanced computer vision and deep AI simulation to generate realistic visuals, adjusting to body shape, lighting, angles, and movement. The company claims it can generate images, videos, and even 3D product views in just one to two seconds. This speed is significantly faster and more cost-effective than many current AI tools, which require heavy computing power and longer processing time. With over 70 global patents backing its technology, PointAI aims to bring the physical trial room experience to digital screens.
Solving a Major Problem in Online Shopping
A common challenge in online shopping is not knowing how a product will actually look or fit. Many buyers end up returning products because they do not meet expectations. This leads to wasted time for consumers and high return costs for brands. PointAI aims to solve this issue by reducing the guesswork involved in online buying. If customers can see the product on themselves beforehand, they are more confident in their purchase decisions. This not only improves customer satisfaction but also helps brands lower return rates and build trust with their audience. For shoppers, the process becomes more fun, interactive, and reassuring.
A Smart Tool for Modern Brands
PointAI’s technology is not limited to helping consumers. It also provides strong value to brands, retailers, and e-commerce platforms. Brands can create product visuals faster and at a lower cost, enabling them to showcase multiple variants and styles without expensive photoshoots. They can also engage users more effectively, keeping them on the platform longer and increasing conversion rates. As digital commerce continues to expand, interactive shopping experiences are becoming essential rather than optional.
Future Plans and Growth Roadmap
With the new funding, PointAI plans to expand across more product categories and industries. While it is already being used for fashion and apparel, the company is exploring categories such as accessories, beauty products, and home décor. Imagine checking how a lipstick shade suits your skin tone or how a sofa will look inside your living room, all through your phone. That is the level of personalized shopping PointAI aims to deliver. The company also plans to hire more engineers, strengthen product research, and scale its platform to serve global markets.
The future of online shopping is moving toward realism, personalization, and interaction. PointAI is positioning itself at the front of this shift, bringing the physical store experience into the digital world.