Gold-plated silver jewellery brand Goyaz has secured Rs 130 crore in a Series A funding round led by Norwest Venture Partners. This marks the brand’s first institutional investment and signals a strong growth journey ahead. With this fresh capital, Goyaz plans to widen its retail network, boost its manufacturing and design capabilities, and enhance the shopping experience across both online and offline channels. The funding highlights investor confidence in the company’s vision to make premium yet affordable jewellery accessible to Indian households.
Building a Strong Retail Footprint Across Key Markets
Goyaz is now preparing to expand its presence in several metropolitan and high-demand markets across India. The brand has already grown to 18 stores across different states in a short span of time. With the new investment, Goyaz aims to accelerate this expansion and make its stores visible in major cities and emerging urban clusters. The focus is on offering a smooth and enjoyable buying experience where customers can see and feel the products before making their purchase. This retail strategy plays a key role in strengthening trust, especially in the jewellery industry, where touch and visual appeal matter most.
The brand will also invest in upgrading store formats, improving interiors, and adding customer-friendly services. The goal is not just to open more stores but to create an experience that blends elegance, authenticity, and comfort. By increasing its offline presence, Goyaz aims to become a familiar and reliable name for both everyday jewellery shoppers and families preparing for weddings and celebrations.
Blending Traditional Craftsmanship with Contemporary Design
Launched in January 2023 by Priyanka Vemuluri, Goyaz focuses on gold-plated silver jewellery that bridges tradition and modern design. The brand’s collections include bridal pieces, festive ornaments, and contemporary accessories that appeal to younger customers. Each piece is designed with detailed craftsmanship, ensuring that the jewellery feels special but remains comfortable and wearable.
All products from Goyaz are BIS hallmarked and certified, ensuring quality and transparency. The brand also offers a 55% exchange value on its jewellery along with lifetime services on stones, making long-term ownership secure and worry-free. This customer-first approach is one of the factors driving the brand’s rapid growth.
Founder’s Vision for Accessible Premium Jewellery
Founder and CEO Priyanka Vemuluri believes that every Indian household should have access to well-designed and well-crafted jewellery without having to pay extremely high prices. She explained that the funding partnership with Norwest will help them reach more families, diversify the brand’s collections, and expand into new markets. Her vision is to make Goyaz a trusted household name that represents beauty, celebration, and cultural pride. She emphasizes that while the brand grows, the commitment to craftsmanship and quality will remain at the core.
Investor Confidence and Future Growth Prospects
Norwest Venture Partners is a global investment firm managing over $12.5 billion in capital. Its decision to lead the Series A round shows confidence in Goyaz’s market potential, product strength, and leadership vision. With solid investor backing, Goyaz is preparing for stronger market positioning and increased brand visibility.
As the jewellery market in India continues to evolve, Goyaz is positioned to lead the gold-plated silver category with a mix of affordability, trust, and meaningful design. The journey ahead focuses on growth, new store launches, and deeper connections with customers across the country.