Forget endless Google searches and conflicting advice – Bengaluru-based entrepreneur Anil Reddy is barking up the right tree with “Happy Pet,” a new pet-tech platform designed to be a one-stop shop for everything pet-related. Launched in 2024, Happy Pet aims to bring much-needed structure and credible information to India’s rapidly growing ₹25,000 crore pet industry.
From Design Studio to Doggy Dreams: The Founder’s Story
Anil Reddy, a designer at heart and entrepreneur by choice, previously built Lollypop Design Studio, a successful UI/UX firm acquired by an American company. His entry into the pet industry began with an investment in a friend’s pet warehouse startup. However, the real catalyst was his personal experience as a new pet parent.
“When I started looking for dog breeds that would adjust best to my area’s environment and climate, it was a hassle. Multiple articles on the Internet told multiple stories. I wanted an expert opinion,” Reddy explains. This frustration led to the creation of Happy Pet, a platform designed to offer pet parents credible, expert-verified information, all in one place.
Happy Pet: What’s on Offer?
Happy Pet isn’t just another pet supplies marketplace. It’s a comprehensive pet-tech solution offering:
Expert-Verified Information: Insights on hundreds of dog, cat, bird, and fish breeds, tailored for the Indian context.
Trusted Breeder Directory: Contact information for registered and vetted breeders.
One-Click Search: Easy access to pet stores, online delivery, supplies, and services.
Rescue Shelter Directory: Information for those looking to adopt a pet.
Industry News & Events: Latest updates, stories, and fun events for pets and their parents.
Pet Influencer Network: Connecting pet parents with relevant influencers and startups in the pet space.
The Happy Pet App: Your Pet’s Personal Assistant
The Happy Pet mobile app (available on Android and iOS) takes pet parenting to the next level, offering features like:
Health Record Management: Keep track of vaccinations, vet visits, and medical history.
Expense Tracking: Log daily expenses on food, water, toys, and more.
Activity Monitoring: Track your pet’s walks, potty breaks, and sleep patterns.
Pet Diary: Add photos and memories to create a digital scrapbook of your pet’s life.
Connect Feature: Find new friends for both you and your furry companion.
Additionally, Happy Pet offers a fun AI-powered Pet Name Generator and a specialized quiz to help potential owners select the perfect dog breed based on their lifestyle and preferences.
Tackling Challenges & Building a Community
Reddy acknowledges the challenges of entering a new industry and introducing technology to a traditionally offline space. By connecting with pet industry experts and emphasizing the benefits of a centralized platform, Happy Pet has gained traction within the pet community.
“Ultimately, building a community is what we’re looking at with Happy Pet,” Reddy shares.
Wagging Towards the Future: Growth and Expansion Plans
Launched in June 2024, Happy Pet has already seen over 2,000 app downloads and significant website traffic, primarily through word-of-mouth. The platform is currently in a pre-revenue stage but plans to generate income through event ticketing and premium app services.
Looking ahead, Happy Pet aims to become a global leader in the pet-tech industry, connecting the international pet community under one roof. The company is also developing a SaaS platform to help pet service providers manage and grow their businesses. With its comprehensive approach and focus on community, Happy Pet is poised to make a significant impact on the lives of pet parents across India and beyond.