Yohan and Michelle Poonawalla, respected figures in Indian industry and philanthropy, have invested in TOVA, a mass-premium beverage brand known for its immunity-boosting, herb-infused packaged water. This move highlights their commitment to supporting India’s wellness revolution and nurturing innovative homegrown brands.
TOVA: Ayurveda Meets Modern Wellness
Founded in 2022 under Ayushkalki Wellness by Lakshmi Srinivasan and PS Srinivasan, TOVA blends the ancient knowledge of Ayurveda with modern convenience. The brand’s herb-infused waters are designed to enhance immunity and overall well-being, using traditional ingredients in refreshing, easy-to-drink formats.
TOVA’s products are developed in collaboration with leading food technology institutes in India. This ensures each bottle delivers authentic Ayurvedic benefits while meeting the taste preferences of today’s health-conscious Indian consumers.
Investment to Accelerate Growth and Innovation
The Poonawalla Group’s investment will help TOVA:
Strengthen research and development
Expand distribution nationwide
Scale up production to meet growing demand
Make wellness accessible to more Indian families
Yohan Poonawalla, Chairman of the Poonawalla Group, stated that supporting TOVA is a natural extension of their belief in promoting a healthier future. Michelle Poonawalla, Director of the Poonawalla Group, highlighted the alignment of TOVA’s focus on research, quality, and innovation with the group’s own values.
TOVA’s Mission: Wellness for Every Indian
TOVA aims to democratise wellness by offering affordable, natural, and convenient health beverages for India’s growing wellness-focused population. The brand’s mass-premium positioning ensures that quality wellness products are accessible to a wide audience, not just a select few.
Co-founders Lakshmi and PS Srinivasan expressed their gratitude for the Poonawalla Group’s support, emphasising the importance of this partnership in strengthening TOVA’s R&D, expanding its distribution, and deepening its impact on everyday wellness.
Looking Ahead: A New Chapter for Indian Wellness Beverages
With the Poonawalla Group’s backing, TOVA is poised to become a household name in India’s health and wellness space. This partnership marks a major step in making Ayurveda-inspired wellness solutions mainstream and easily available.
As demand for functional, natural, and immunity-boosting beverages continues to rise, TOVA is ready to lead the wellness beverage movement, offering every Indian a sip of good health in every bottle.