Swiggy, India’s leading food delivery platform, has unveiled a new Students Rewards Program designed exclusively for college students across the country. This initiative aims to provide affordable and convenient food delivery options to young learners, currently live in around 2,000 campuses spanning over 200 cities, with plans to expand to more than 4,500 colleges by July 2025.
Unlocking Special Benefits for Students Aged 18-25
To join the program, students between 18 and 25 years need to verify their college email ID through the Swiggy app. Once verified, they gain access to a variety of exclusive offers including:
Discounted subscriptions to Swiggy One and One Lite, enabling free deliveries and additional savings
Flat Rs 200 off on large food delivery orders above Rs 699, Rs 799, or Rs 899, ideal for group meals or weekend treats
Curated deals with menu items starting at just Rs 49, perfect for budget-friendly snacking
20% discount on dining bills over Rs 799 via the Dineout platform, which Swiggy acquired in 2022
This comprehensive package ensures students can enjoy both delivery and dine-out benefits, making their food experience more affordable and rewarding.
Catering to Students Across Big Cities and Small Towns
Swiggy’s Students Rewards Program is inclusive of a wide range of educational institutions, from premier institutes like IIT Bombay, BITS Pilani (Goa), and Kalinga Institute of Technology in Bhubaneswar to smaller campuses in cities such as Patiala, Rajkot, Sonipat, and Dehradun. The program serves both hostel residents and day scholars, accommodating students who order food on campus, during internships, or even while at home during semester breaks.
Enhancing Convenience and Comfort for Students Away from Home
Deepak Maloo, Vice President of Swiggy Food Marketplace, highlighted the emotional and practical importance of this program:
“For many youngsters living away from home, food is often their closest connection to comfort and routine. Swiggy’s Students Rewards Program is designed to be a trusted companion in their college journey, unlocking specially curated perks and incredible offers instantly.”
This program not only eases the financial burden but also strengthens Swiggy’s engagement with a vital demographic that relies heavily on food delivery services.
How to Enroll in Swiggy’s Students Rewards Program
Enrolling is simple and seamless:
Open the Swiggy app
Navigate to the “Account” tab
Select “Student Rewards”
Verify your college email ID (e.g., [email protected])
Unlock exclusive offers immediately
Students from colleges not yet part of the program can request inclusion by emailing their institutional email ID to Swiggy.
Strategic Move to Capture Young Consumers and Boost Engagement
This initiative comes at a time when Swiggy is intensifying efforts to diversify its offerings and deepen user loyalty, especially among younger consumers who form the backbone of India’s digital economy. The company continues to innovate with services like the 10-minute food delivery via Bolt and the Snacc app for rapid food deliveries.
By targeting students, Swiggy aims to increase the stickiness of its platform, encouraging repeat usage and building a long-term relationship with the next generation of consumers.
Conclusion: Making Student Life Tastier and More Affordable
Swiggy’s Students Rewards Program is a game-changer for college students across India, offering them unmatched convenience and savings on food delivery and dining experiences. As the program scales up to thousands more campuses, it promises to be a vital support system for students juggling academics, social life, and budgets.
With this initiative, Swiggy not only strengthens its market leadership but also reinforces its commitment to being an integral part of young Indians’ everyday lives.