Simpl, a well-known fintech player in India, has launched Elevate, a new self-serve program designed to turbocharge the ROAS (Return On Ad Spend) for D2C startups across India. This solution aims to help brands improve online conversions significantly without increasing their advertising expenditure.
What is Simpl Elevate?
Simpl Elevate is a performance-driven marketing kit that integrates Simpl’s payment options, including Pay Later and Pay in 3 interest-free installments, directly into D2C brands’ checkout process. This helps increase customer checkout conversions, boost average order value (AOV), and reduce risks linked to cash on delivery (COD) returns. The program offers ready-to-use marketing assets like banners, emailers, and ad creatives to move potential customers towards purchase quickly.
Key Benefits for D2C Brands
- Boost in Conversions: Elevate can lift checkout conversions by an average of 20%.
- Higher Basket Sizes: Average order value reportedly increases by 40%, helping brands earn more per transaction.
- Lower COD Risks: By encouraging prepaid checkouts via Simpl, the program reduces cart abandonment and returns linked to COD.
- No Upfront Cost: Brands can start using the Elevate program without upfront payments. The monthly fee is deducted only after transactions start flowing.
- Fast Integration: Most merchant websites can go live with Elevate in about 36 hours with minimal or no developer effort needed.
How Elevate Works
D2C startups submit key brand details and sign the agreement to get started. Simpl provides a step-by-step integration guide tailored to the merchant’s checkout platform. Once live, brands receive detailed monthly reports with analytics and actionable insights to further optimize sales and marketing performance.
Why Simpl Elevate Matters
India’s D2C sector is rapidly growing but faces high customer acquisition costs (CAC) and the challenge of converting traffic into sales. Simpl Elevate directly addresses this issue by combining fintech expertise and AI-driven marketing insights for better operational efficiency. It empowers startups to scale faster and more profitably by lowering friction during checkout and enhancing customer experience.
Supporting India’s Growing E-commerce
Simpl’s Elevate launch underscores its commitment to propelling India’s D2C ecosystem forward. With a vast user base of over 1 crore monthly shoppers using Simpl’s BNPL and one-tap checkout, Elevate promises to be a game-changer for merchants aiming to maximize their digital sales performance.