India’s climate-tech space is growing fast, and Prithu is the latest example. The startup has raised Rs 10 crore in a seed funding round led by Transition VC. Started in 2024, Prithu is working on climate-smart farming solutions. Its main idea is simple — help farmers follow eco-friendly farming methods and turn those efforts into carbon credits. These credits can then be sold to companies around the world.
The startup promotes practices like regenerative farming and use of biochar, which improve soil health and also capture carbon from the air. This not only helps the environment but also gives farmers a chance to earn extra income.
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Connecting farmers to carbon income
Prithu is trying to connect agriculture with global carbon markets. It uses tools like AI, satellite tracking, and blockchain systems to measure and verify how much carbon is being captured. This helps build trust with buyers.
India currently has over 800 climate-tech startups, which have raised more than $3.6 billion in the last decade. But there is a big challenge — very few startups manage to grow beyond early stages. Less than 3% reach Series B funding or higher, showing a clear funding gap. At the same time, climate-smart agriculture is getting popular. But there are still concerns about unclear standards and greenwashing, where companies may exaggerate their environmental impact.
Transition VC supports early-stage startups
Transition VC is focusing on backing early-stage climate and deep-tech startups like Prithu. The firm recently closed its first fund at Rs 700 crore, higher than its original target of Rs 400 crore. It usually invests between $500,000 and $1 million in startups and has already supported more than 15 companies. Some of these startups are already generating revenue and showing strong growth.
Prithu plans to use the new funds to improve its technology, bring more farmers on board, and increase carbon credit production. The company aims to remove 20 million tonnes of carbon emissions by 2030. As climate-tech grows in India, startups like Prithu are trying to build businesses that support both farmers and the environment.