Nykaa, India’s top beauty and fashion retailer, is accelerating its rapid delivery service, Nykaa Now, across several cities with plans to reach even more metros soon. This move comes as urban consumers increasingly seek faster access to beauty and personal care essentials.
Nykaa Now: 60-Minute Beauty Delivery
Nykaa Now offers select beauty and personal care products delivered within 60 minutes. The service, initially launched in key metros, is now live in multiple cities and will soon be available in additional metro locations. A company spokesperson confirmed that Nykaa Now has moved beyond the test phase, with strong customer demand driving expansion plans.
How Nykaa Now Works
- Delivers a curated range of products within an hour.
- Does not use Nykaa’s retail stores as warehouses; instead, it relies on a dedicated logistics network for rapid fulfillment.
- Hyperlocal delivery from stores is reserved mainly for luxury products and special cases.
- Not all products are available for instant delivery, especially those requiring personalized selection, such as foundations with multiple shades.
Investment in Logistics and Infrastructure
Nykaa is investing heavily in its logistics and warehousing capabilities. The company has shifted from third-party logistics providers to its own warehouses, allocating a significant portion of its capital expenditure to this area. This strategy supports both the rapid delivery push and faster fulfillment for regular e-commerce orders, with a goal of enabling one-day delivery across as many pin codes as possible.
Offline Expansion and Financial Performance
Nykaa’s growth extends beyond digital innovation. The company has expanded its physical retail presence, now operating stores across numerous cities. These stores are designed as premium destinations and have contributed to strong sales growth.
Financial highlights include:
- Increased net profit.
- Rise in annual revenue.
- Growth in beauty segment sales.
Fashion and B2B Segments
Nykaa Fashion is also showing signs of recovery, with increased sales and improved margins. The eB2B vertical, Superstore by Nykaa, has expanded its reach, now serving a large number of retailers across many cities.
What’s Next for Nykaa Now?
With quick commerce gaining momentum, Nykaa is focused on speed, convenience, and customer experience. The company’s investments in logistics and technology are positioning it as a leader in the rapid delivery segment. More updates on Nykaa Now’s expansion are expected soon.