Sharon Pais, the former Chief Business Officer of Myntra, has taken on a new challenge as she moves to Flipkart to lead its fashion business unit. Her return to Flipkart marks a significant leadership move in India’s booming e-commerce and online fashion industry. The appointment signals Flipkart’s intent to strengthen its fashion vertical at a time when online apparel shopping is expanding rapidly across the country.
From Flipkart to Myntra and Back Again
Sharon’s career has come full circle with this transition. She began her journey with Flipkart in 2014, taking charge of the books category before expanding into various roles across general merchandise, loyalty programs, and travel. Her deep understanding of the company’s culture and operational structure gave her an edge when she moved to Myntra in 2021 as the Chief Business Officer.
At Myntra, Sharon played a key role in scaling brand collaborations, refining customer experience, and strengthening category growth. Her leadership helped Myntra deliver solid performance, crossing ₹6,000 crore in revenue during FY25 and achieving strong profitability. She was instrumental in driving strategic campaigns, launching premium labels, and expanding the marketplace to include both Indian and international fashion brands.
After nearly four years at Myntra, Sharon now returns to Flipkart — this time with a much larger mandate to lead one of the company’s most competitive and high-growth verticals.
Strengthening Flipkart’s Fashion Leadership
As the new head of Flipkart’s fashion business, Sharon will be responsible for accelerating the company’s growth in this key category. Her focus will be on improving product diversity, building deeper partnerships with brands, and enhancing the overall shopping experience for millions of customers.
Flipkart’s fashion segment has been a critical driver of user engagement and repeat purchases. With players like Ajio, Meesho, and Tata Cliq actively expanding their presence, the competition in the online fashion space is heating up. Sharon’s experience at Myntra, India’s leading fashion platform, brings a unique advantage to Flipkart as it aims to strengthen its foothold in this segment.
Her leadership also comes at a strategic moment when Flipkart is reshuffling its business heads. Kunal Gupta, who previously led the fashion unit, has moved to head Flipkart’s quick-commerce venture, ‘Minutes’. Sharon’s entry is expected to bring renewed focus and agility to the company’s fashion and lifestyle portfolio.
A Move That Reflects Flipkart’s Bigger Vision
Sharon’s appointment highlights Flipkart’s broader vision to align its fashion and lifestyle business with emerging trends in digital retail. As consumer preferences evolve, Flipkart is investing heavily in personalization, influencer-driven marketing, and premium fashion offerings. Sharon’s experience in balancing data-driven strategy with creative brand building will likely play a major role in shaping the next phase of Flipkart Fashion.
Under her guidance, customers can expect a richer mix of styles, better discovery tools, and smoother shopping experiences. For brands, the platform could become an even stronger growth partner, thanks to Flipkart’s scale and Sharon’s proven expertise in driving profitable collaborations.
The Road Ahead
Sharon Pais’s return to Flipkart is more than just a leadership change — it’s a strategic step toward redefining how fashion retail works online. With her understanding of consumer behavior and her success at Myntra, Flipkart has placed its fashion future in capable hands.
As India’s e-commerce battle intensifies, Flipkart’s move demonstrates that leadership and experience remain key ingredients in staying ahead of the curve. For shoppers, it could mean a fresh wave of exciting collections, better offers, and a more engaging shopping journey on one of India’s biggest online platforms.