Misfits, India’s first prebiotic soda brand, has successfully raised seed funding from a group of prominent investors led by Nu Ventures. The Mumbai-based startup, founded by brothers Aditya and Yash Pai, is revolutionizing the Indian beverage market with its unique blend of bold taste and gut-friendly benefits.
Misfits: A Healthier Soda Alternative
Misfits offers a prebiotic soda that is free from added sugar and low in calories. Unlike traditional carbonated drinks, its products use plant-based ingredients, natural sweeteners, and contain no preservatives. This clean-label approach appeals to health-conscious consumers who want transparency and functional benefits in their beverages.
Funding to Boost Production and Reach
The undisclosed amount raised will be used to improve production capabilities, expand distribution networks, and accelerate market penetration across India. Since its launch, Misfits has gained attention from consumers seeking drinks that combine taste and health benefits seamlessly.
Aditya Pai, co-founder of Misfits, said the funding validates their mission to provide a guilt-free soda option that supports gut health through innovative prebiotic formulations. His brother and co-founder, Yash Pai, added that the investment will help scale operations and introduce new flavors, while staying true to their commitment to natural ingredients and wellness benefits.
Investor Confidence in Functional Beverages
The seed round saw participation from notable investors, including seasoned angel investor Subba Rao Telidevara, Bijoy Daga from Turiya Advisory Services, and corporate finance consultant Robert Pancras. Venk Krishnan, founder of Nu Ventures, praised Misfits as an innovative brand capable of transforming traditional beverage categories.
Subba Rao Telidevara highlighted that the founders identified a real market gap by creating a product that offers genuine functional benefits without compromising on the taste profile, positioning Misfits for potential market disruption.
A Growing Market for Health-Focused Drinks
Misfits is poised to capture the growing demand in India’s functional beverage market, where consumers increasingly seek healthier options that don’t sacrifice flavor. The brand distinguishes itself with a clean-label philosophy, including third-party lab tests, which help build consumer trust and confidence.
The startup’s mission is clear: to redefine fizzy drinks by combining bold flavors with digestive health benefits, reshaping how Indians enjoy their sodas.