Minute Media, an international sports tech giant, has acquired VideoVerse, a Mumbai-based video editing platform backed by Flipkart’s Binny Bansal and A91 Partners. This strategic deal gives Minute Media a powerful tool for creating, distributing, and monetizing sports video content—bringing advanced technology into India’s growing sports ecosystem.
Minute Media Expands With Indian Talent
Minute Media operates major brands like Sports Illustrated and The Players’ Tribune. Now, its acquisition will help expand their reach across India—home to a vibrant tech and sports fan base. VideoVerse’s 300-member team, headquartered in Mumbai and California, will join Minute Media, boosting their global tech capabilities and increasing their footprint in Asia.
What Is VideoVerse’s Magnifi Platform?
VideoVerse’s star product, Magnifi, uses computer vision and machine learning to instantly identify key moments in sports matches, create highlight clips, and distribute them in real time. This system is already trusted by IPL, FIFA, Bundesliga, and broadcasters from across Europe and Asia. Its technology empowers sports rights owners to bring quick, accurate highlights to fans—making every match more exciting.
Deal Value And Industry Impact
The acquisition value is estimated at $200 to $250 million, making it one of the largest deals in the sports tech sector and a major milestone for the Indian startup ecosystem. Early investors, like Audacity Venture Capital, have secured strong exits—reflecting confidence in Indian media-tech startups.
How This Benefits Fans And Publishers
Minute Media will integrate Magnifi’s AI-powered editing tools with its own distribution and monetization platforms. This means cricket, football and kabaddi fans in India can expect faster, more engaging sports highlights delivered on social media, OTT platforms, and TV channels. Indian publishers will gain instant access to cutting-edge video tools, bringing local sports content to global audiences.
What’s Next For Both Companies?
Minute Media aims to build a fully integrated solution for teams, leagues, and broadcasters worldwide—strengthening partnerships and launching new video formats. With this move, Indian tech talent will play a major role in shaping sports media for millions of viewers. The acquisition sets new benchmarks for innovation and opportunity in Indian sports technology.