New Delhi, India – In the relentless world of startups, where “hustle culture” often reigns supreme, Mamaearth’s co-founder Ghazal Alagh is offering a refreshing and much-needed perspective. She’s advocating for a balanced approach to work, urging entrepreneurs to prioritize sustainability over constant overexertion. Her “85% Rule” is resonating with many in the Indian startup ecosystem, prompting a vital conversation about preventing burnout and fostering long-term success.
The 100% Myth: Why You Shouldn’t Give It All, All the Time
The common narrative in the startup world often glorifies working around the clock, pushing oneself to the absolute limit every single day. However, Ghazal Alagh argues that this approach is not only unsustainable but can also be counterproductive.
Ghazal Alagh’s Insight: The 85% Rule
“Over the years, working around the clock, I have realised that constantly pushing for a perfect 100% can actually backfire,” Ghazal shared in a recent LinkedIn post. “Instead, one should learn focused effort and strategic prioritizing. I call it the 85% rule.”
In essence, the 85% Rule suggests that aiming for a solid, consistent effort of 80-85% daily allows entrepreneurs to:
Focus on what truly matters: By not spreading themselves too thin, they can dedicate their energy to crucial tasks and strategic initiatives.
Pay attention to detail: Rushing and overworking often lead to mistakes and oversights. A more balanced approach allows for greater attention to detail.
Avoid burnout: Consistently pushing oneself to the limit inevitably leads to exhaustion, poor decision-making, and ultimately, burnout.
Drawing Parallels to Athletes
Ghazal aptly compares entrepreneurs to athletes: “Think about your favourite athletes. They train hard, no doubt, but they also know when to rest and recover. That downtime is just as important for them to be able to give their absolute best when it really counts.”
The Indian Startup Landscape: A Breeding Ground for Burnout?
India’s vibrant startup ecosystem is known for its high-pressure environment and demanding work culture. While passion and dedication are undoubtedly crucial for success, the relentless pursuit of growth can take a toll on entrepreneurs’ well-being.
Challenges Faced by Indian Entrepreneurs:
Limited Resources: Many Indian startups operate with limited funding and manpower, requiring founders to wear multiple hats and work long hours.
Intense Competition: The Indian market is highly competitive, pushing entrepreneurs to constantly innovate and outperform their rivals.
Societal Expectations: Societal expectations and the pressure to succeed can further exacerbate the stress and anxiety experienced by entrepreneurs.
Netizens React: A Chorus of Support for the 85% Rule
Ghazal Alagh’s message has resonated deeply with the online community, with many users expressing their support for her balanced approach.
Key Takeaways from User Comments:
Consistency over Intensity: “Consistency, not constant overexertion, is what builds sustainable success.”
Recharge for Creativity: “Ensuring that your colleagues & employees abide by the same rule is crucial too for their creativity to be at optimum.”
Mental Health Matters: “The 85% rule not only helps to rejuvenate and restart again the next day, it also gives you good mental health.”
Implementing the 85% Rule: Practical Tips for Indian Entrepreneurs
While the 85% Rule is a valuable concept, implementing it effectively requires conscious effort and a shift in mindset. Here are some practical tips for Indian entrepreneurs looking to adopt a more balanced approach:
Prioritize ruthlessly: Identify the 20% of tasks that yield 80% of the results and focus your energy on those.
Delegate effectively: Don’t be afraid to delegate tasks to team members or outsource non-core activities.
Schedule regular breaks: Incorporate short breaks throughout the day to recharge and refresh your mind.
Set realistic goals: Avoid setting unrealistic expectations that are impossible to meet.
Practice self-care: Make time for activities that help you relax and de-stress, such as exercise, meditation, or spending time with loved ones.
Conclusion
In conclusion, Ghazal Alagh’s 85% Rule offers a timely reminder that success in the startup world doesn’t have to come at the cost of one’s well-being. By embracing a balanced approach to work, entrepreneurs can build sustainable businesses while maintaining their mental and physical health. As the Indian startup ecosystem continues to grow, adopting such strategies will be crucial for fostering a culture of resilience and long-term success.