KisaanSay, a Gurugram-based food startup, has raised Rs. 34 crore (approx. $3.6 million) in a Series A funding round which was led by NABVENTURES through the AgriSURE Fund (Agri Fund for Startups and Rural Enterprises), with participation from other investors. In January 2025, it had secured $2 million in a pre-seed funding round led by Jungle Ventures through First Cheque@Jungle, along with the participation from senior leaders in the food industry.
KisaanSay’s Plans for the Future
The startup, will use the capital to scale distribution, strengthen marketing, and brand building efforts, expand its team, build a scalable organisation, and also deploy a full-stack technology infrastructure. KissanSay was founded in 2022 by Nitin Puri, Vaishali Mehta, and Manoj Karki. Today, it offers a range of authentic 100% single-origin food products. It also focuses on bridging the gap between the farmers and the consumers, by placing provenance at the core of its operations, while also enabling sustainable livelihoods for all farmers.
KissanSay said that its single-origin model ensures that products are grown, minimally processed, and packaged at source, by farmer enterprises in their own units.
The Empire of KisaanSay Today
Today, the company has 100+ SKUs across 12 categories and works through co-brand and co-profit partnerships with 25 farmer enterprises, covering around 50,000 farmers across 9 states in India. The distribution spans its direct-to-consumer (D2C) website, major e-commerce and quick-commerce platforms, and select retail stores in Delhi-NCR.
AgriSURE is a SEBI-registered Category II AIF, jointly sponsored by the Ministry of Agriculture and Farmer Welfare and NABARD, along with backing from domestic financial institutions. It’s managed by NABVENTURES, and also invests in technology-driven agri and rural startups of India to strengthen farm-to-market linkages and also support sustainable rural development across India.