Jaipur-based dairy and ice cream brand FruBon has raised fresh funding from Fireside Ventures, the Narotam Sekhsaria Family Office, and a group of angel investors. The company has not shared the exact amount, but this new investment will help it grow faster. FruBon is run by Dev Milk Foods Pvt. Ltd. and plans to use the money to expand into new cities, improve its facilities, and develop new products.
This funding comes after its earlier $10.5 million Series A round in January 2024. With rising demand for dairy products in India, FruBon is now focusing on expanding its reach across North and West India. The company is also planning to enter new markets and strengthen its presence in existing ones.
Strong Background and Wide Range of Products
FruBon was founded in 2004 by dairy expert Dharam Dev Verma. The brand started its main operations in 2017 when his sons, Rahul Verma and Rohit Verma, joined the business. Since then, the company has grown quickly with a strong focus on quality and innovation.
The brand offers more than 200 products, including over 140 types of ice cream. FruBon uses real milk fat instead of vegetable oil, which makes its products more natural and rich in taste. It also offers unique flavours like Banarasi Paan, Chilli Guava, and Alphonso Mango, which suit Indian tastes. Apart from ice cream, FruBon sells milk, paneer, curd, ghee, lassi, and even bakery items like cookies and rusks. This makes it a complete dairy brand for everyday use.
Strong Supply Chain and Fast Growth
FruBon’s biggest strength is its supply chain. The company collects around 20,000 litres of milk daily from more than 2,500 farmers in Rajasthan. The milk goes through strict quality checks before being processed at its modern facility in Jaipur. Products are delivered to customers within 24 hours, ensuring freshness.
The brand has already reached over 75 cities and towns through kirana stores, supermarkets, hotels, and quick delivery apps like Swiggy Instamart and Blinkit. FruBon has been growing quickly, with over 65% yearly growth since it started. Its revenue reached ₹141 crore by March 2025. Competing with big names like Amul and Mother Dairy, FruBon is now aiming to grow even bigger with this new funding.