PURE, a leading Indian EV and energy solutions company, has announced a major partnership with Charge Power Inc to launch its innovative energy storage solutions in the United States and Canada. This move marks PURE’s first entry into North America’s booming energy storage market and signals the company’s global ambitions.
PURE’s Strategic North American Push
Under this collaboration, PURE’s energy storage division, PUREPower, will offer its advanced battery storage products through a co-branding arrangement with Charge Power. The focus will be on grid-scale battery storage solutions in the US, while both commercial & industrial (C&I) and grid-scale segments will be targeted in Canada.
These energy storage systems are designed to support renewable energy integration, grid stability, and efficient power use for businesses and utilities. The product range includes high energy density lithium-ion batteries, advanced power electronics, and a cloud-based AI management platform. Notably, PURE’s solutions feature a multi-level thermal management system, ensuring safety, efficiency, and longer lifespan even in demanding conditions.
Technology Meets Market Expertise
PURE brings years of expertise in battery technology and power electronics, with its products already tested in residential and industrial settings across India. The company boasts over 100 intellectual property rights and has invested heavily in innovation, especially in AI-powered energy management and thermal safety.
Charge Power, based in Toronto, is a specialist in large-scale Battery Energy Storage System (BESS) projects across North America. With experience delivering over 4 GWh of projects, Charge Power adds deep local market knowledge, system integration, and lifecycle management expertise to the partnership.
Protecting Innovation and Expanding Globally
PURE has made it clear that it will retain all intellectual property rights for its energy storage products, ensuring its proprietary technology remains protected during international expansion. The company also plans to explore further global markets in the near future.
Market Opportunity and Future Plans
The US and Canadian energy storage markets are projected to reach $70.7 billion and $18.3 billion by 2033 and 2030, respectively. PURE aims to capture a significant share of these fast-growing sectors with its reliable, AI-driven solutions.
In India, PURE is already known for its electric scooters and bikes under the PURE EV brand, with over 80,000 customers and a strong dealership network. The company is also preparing for a public listing, having recently converted its parent entity to public status as part of its IPO plans for 2025.
What This Means for India
PURE’s North American entry is a proud moment for Indian innovation. By taking homegrown technology global, PURE is setting an example for Indian startups aiming for international success. The partnership also highlights the growing importance of energy storage in the global transition to cleaner, more reliable power systems.