In a bold push into the quick commerce space, Flipkart’s ultra-fast delivery service—Flipkart Minutes—has expanded its footprint with more than 200 dark stores operating across 14 cities. This move marks a major step in the company’s efforts to bring 10–15 minute deliveries to millions of Indian consumers.
Launched as a pilot in Bengaluru in August 2024, Flipkart Minutes has rapidly evolved from an experiment to a major player in the hyperlocal delivery ecosystem.
Fast Deliveries, Even Faster Growth
Flipkart Minutes offers quick access to a wide variety of products—groceries, household goods, personal care items, electronics, and even smartphones. With a promise to deliver in just minutes, the service is setting a new standard for speed and convenience in India’s e-commerce landscape.
Speaking at a recent startup event, Flipkart’s Vice President Kanchan Mishra revealed the company’s growth plans: “We’re now live in 14 cities with over 200 dark stores and growing fast. We’re working closely with brands to scale this model even further.”
Homemakers Join the Quick Commerce Wave
What’s interesting is how the customer base for quick commerce is evolving. While younger, tech-savvy shoppers were the initial adopters, homemakers are now emerging as one of the most active user groups.
This change in buyer behavior is encouraging more brands to enter the quick commerce ecosystem, offering products that suit everyday needs and fit perfectly within a “need it now” shopping model.
Plans to Add 500+ Dark Stores Before Festive Season
Flipkart Minutes isn’t slowing down anytime soon. In fact, the company is gearing up to nearly triple its dark store count to 500–550 ahead of the Big Billion Days festive sale in 2025.
This strategic expansion is not only meant to meet rising demand but also to compete with established players like Zepto, Blinkit, and Swiggy Instamart—who currently operate hundreds of dark stores in India’s urban centers.
Competition is Heating Up, but So is Innovation
Flipkart is entering a crowded arena, with Zepto already running over 900 dark stores and Blinkit surpassing 1,000. But Flipkart is banking on its existing logistics infrastructure, brand recognition, and collaborative brand partnerships to gain a competitive edge.
Rather than focusing solely on speed, Flipkart Minutes aims to offer a wider product selection and deeper value through personalized offerings and seamless tech integration.
Final Take: Flipkart is All-In on Hyperlocal
The expansion of Flipkart Minutes signals that India’s quick commerce race is only heating up. With consumer expectations shifting toward near-instant delivery, Flipkart is positioning itself to be a serious contender—one dark store at a time.
As the service rolls into more cities, Flipkart’s bold bet on hyperlocal delivery could reshape how Indian consumers shop for everyday essentials—and how fast they expect them to arrive.