In a significant move that highlights the growing role of artificial intelligence in India’s digital economy, Flipkart, owned by Walmart, has acquired a majority stake in Indian generative AI startup Minivet AI. The acquisition marks an important step in Flipkart’s long-term strategy to build advanced, AI-driven shopping experiences for its vast customer base across the country.
The deal, whose financial details have not been disclosed, brings Minivet AI’s specialised generative technology and talent directly into Flipkart’s ecosystem. Industry observers see this as a clear signal of Flipkart’s intent to deepen its focus on artificial intelligence, particularly in areas such as visual commerce, content creation, and smarter product discovery.
What Minivet AI Brings to the Table
Founded in Bengaluru, Minivet AI is a young but fast-growing startup that focuses on generative AI solutions tailored for e-commerce platforms. Its core strength lies in transforming static product catalogues into engaging, video-based and interactive content using machine learning models. This technology helps brands and marketplaces showcase products in a more immersive way without the high costs and time traditionally associated with video production.
Beyond visual content, Minivet AI also works on AI-driven search and discovery tools. These systems aim to make online shopping more intuitive by understanding user intent better and presenting relevant products in a more conversational and contextual manner. For large marketplaces like Flipkart, such capabilities can significantly improve user engagement and conversion rates.
Strengthening Flipkart’s AI-Led Shopping Experience
With this acquisition, Flipkart is expected to integrate Minivet AI’s solutions across multiple touchpoints on its platform. As Indian consumers increasingly prefer rich visuals and short videos while shopping online, the addition of generative video capabilities could redefine how products are discovered and evaluated.
Flipkart has been steadily investing in technology to personalise customer journeys, reduce friction in search, and improve overall platform efficiency. The inclusion of Minivet AI’s specialised team is likely to accelerate internal innovation, allowing Flipkart to experiment faster with AI-first features while keeping development in-house.
Company leadership has indicated that the acquisition aligns with Flipkart’s vision of creating more engaging, intuitive, and inclusive digital commerce experiences. By leveraging generative AI, the platform aims to move beyond traditional listings and offer discovery-led shopping that feels more natural to Indian users.
A Boost for India’s Generative AI Ecosystem
The deal also reflects growing confidence in India’s generative AI startup ecosystem. As global and domestic corporations look for scalable AI solutions, Indian startups are increasingly becoming acquisition targets due to their technical depth and cost-efficient innovation models.
For Minivet AI, becoming part of Flipkart provides access to scale, data, and real-world use cases that few startups can achieve independently. The founders have described the partnership as a pivotal milestone that will allow their technology to reach millions of users while continuing to evolve within a large enterprise environment.
Looking Ahead
As competition intensifies in Indian e-commerce, technology differentiation is becoming as important as pricing and logistics. Flipkart’s majority stake acquisition in Minivet AI positions it strongly in the race to lead AI-powered commerce in India.
While the immediate impact may be seen in improved visuals and discovery features, the long-term implications are broader. The move underlines how generative AI is set to play a central role in shaping the future of online shopping in India, with Flipkart aiming to stay at the forefront of this transformation.