Cricketer Rinku Singh has invested ₹1.9 crore in BeastLife, a rising sports nutrition brand, elevating its valuation to ₹120 crore. This move highlights the growing synergy between athletes and wellness startups in India’s booming fitness market.
BeastLife: Revolutionising Indian Fitness
Founded in 2023 by fitness expert Gaurav Taneja and entrepreneur Raj Gupta, BeastLife offers science-backed supplements like protein powders, BCAAs, and multivitamins. Their innovative products, including a protein-enriched roti mix, cater to India’s diverse dietary preferences while prioritizing quality and absorption.
Rinku Singh: More Than Just an Investor
Singh’s involvement goes beyond funding—he’s become a vocal advocate for the brand’s mission. “BeastLife’s vision to make premium nutrition accessible resonated with me,” said the cricketer, known for his disciplined fitness regimen. His endorsement aims to bridge the gap between elite athletes and everyday fitness enthusiasts.
Growth Story: From Startup to Market Contender
In its first year, BeastLife achieved ₹50 crore in gross sales, turned profitable, and now eyes ₹80 crore in annual revenue. With marketing costs kept at 15%, the brand’s efficient scaling strategy has impressed industry watchers. The leadership team, including Taneja (40% stake) and Gupta (15%), has focused on product excellence over aggressive advertising.
Future Plans: Innovation and Nationwide Reach
The fresh funds will fuel R&D for advanced formulations and expand distribution networks. BeastLife’s customer-driven approach includes product testing at gyms and direct user feedback integration. Co-founder Raj Gupta stated, “This partnership accelerates our goal to redefine fitness nutrition in India.”
Indian Fitness Industry: A Thriving Ecosystem
As health awareness surges, India’s sports nutrition market sees double-digit growth. Urban millennials and athletes increasingly seek transparent, research-driven brands—a gap BeastLife aims to fill. With Singh’s credibility, the startup is well-poised to challenge established players like MuscleBlaze and ON.
Why This Matters
Athlete-backed brands bring authenticity to India’s cluttered supplement market. BeastLife’s focus on affordability without compromising quality could democratize access to premium nutrition, making it a case study for startups merging sports, science, and business.