In India’s booming quick commerce market, FirstClub is taking a unique path. Instead of focusing only on fast delivery, it prioritizes quality and a superior shopping experience. The startup was launched in June 2025 by Ayyappan R, a former Flipkart executive, and has already made waves with its fresh approach.
What Makes FirstClub Different?
Unlike many quick commerce platforms promising 10-minute deliveries, FirstClub focuses on quality products and convenience. It targets India’s top 10% households, about 20 million families, who prefer paying a bit more for trusted, high-quality essentials. The company operates from four “clubhouses” or dark stores in Bengaluru, stocking over 4,000 carefully selected products spanning packaged foods, fresh produce, bakery, dairy, and nutrition.
FirstClub bans more than 200 harmful additives in its products and independently tests essentials like milk, ghee, and oils. This strict quality control builds trust with customers who value safety and transparency. The platform also limits customers from checking out if their order is below ₹199, ensuring serious buyers and maintaining product standards.
Recent Success and Growth Plans
The startup has raised $23 million in Series A funding led by Accel and RTP Global, bringing its valuation to $120 million. This is a remarkable jump from its $40 million valuation just nine months ago. FirstClub’s average order value is ₹1,050 — about twice that of other quick commerce platforms — and it enjoys a 60% repeat purchase rate, showing strong customer loyalty.
Plans for the future include expanding to 35 clubhouses across Bengaluru within six months and entering new product categories like kids’ food, pet care, nutraceuticals, home essentials, and gifting. FirstClub will also introduce cafes serving freshly prepared food and a daily subscription service. The startup focuses on a browser-led app experience rather than quick search, encouraging customers to explore and discover premium products.
Why Customers Love FirstClub
FirstClub’s appeal lies in its curated selection, quality check, and personalized service. About 70% of its customers are women, and the company is keen to cater to their specific needs by expanding product lines and services tailored for them.
Conclusion
In a market crowded with speed-focused players, FirstClub stands out by making quality the priority over the fastest delivery. With strong funding, a clear vision, and positive customer feedback, it aims to set new standards in India’s quick commerce sector. This approach could redefine how urban Indians shop for their daily needs — not just faster, but better and more convenient.