Feline Spirits, a fast-growing Indian craft alcoholic beverage startup, has secured Rs 5.2 crore in a pre-Series A funding round led by Inflection Point Ventures (IPV). This fresh capital will power the company’s ambitious plans to expand its product portfolio and enter new geographies across India.
Founders’ Vision: Premium Spirits for Modern India
Founded by Prabhat Sharma (CEO) and Rohit Saxena (COO), Feline Spirits is on a mission to make premium, handcrafted spirits accessible to a wider Indian audience. The brand offers a diverse range of vodka, whisky, and brandy, all crafted with authentic ingredients and transparent distillation practices. Their focus is clear-deliver high-quality liquors in visually appealing packaging at prices that don’t break the bank.
“At Feline Spirits, our vision has always been to redefine India’s alcohol industry by crafting high-quality, premium spirits,” says Prabhat Sharma, CEO. “Our partnership with IPV gives us the strategic backing to accelerate our expansion and lead a transformation in how consumers engage with craft alcohol.”
Market Presence: Rapid Growth Across India
Feline Spirits is already operational in eight states and union territories, serving over 20 lakh customers. The brand has secured operating licenses in eight markets-including five government-owned and operated states-giving it a strong foundation for further expansion. The startup is strategically targeting both private and government markets to maximize its reach.
Financial Performance: Impressive Numbers
The company’s growth trajectory is impressive. In FY23–24, Feline Spirits recorded a monthly top-line of over 2 lakh bottles (10,303 cases), with revenue exceeding Rs 11 crore. In FY24–25, sales surged to over 19,751 cases (more than 4.1 lakh bottles), generating sales worth over Rs 25 crore. The brand boasts a gross profit margin of 55% in the premium segment, underlining its strong business fundamentals.
Product Portfolio: Bridging the Quality Gap
Feline Spirits aims to fill the gap between low-quality mass-market liquors and overpriced international brands. Their portfolio features four main brands: High Stakes Whiskey, Off Limits Vodka, Silver Crest Vodka, and Fierce Brandy, all priced between ₹1,000 and ₹1,200 per bottle. The company is also preparing to launch ‘Nine Lives Premium Whisky’ to tap into the semi-premium segment.
Market Opportunity: Riding the Spirits Boom
India’s spirits market is projected to reach $31 billion in 2024, growing steadily over the next few years. Globally, the market is expected to expand significantly, highlighting massive potential for innovative players like Feline Spirits.
Setting a New Standard for Indian Spirits
Feline Spirits is establishing a new benchmark in India, where well-crafted, visually appealing spirits are becoming the norm rather than a luxury. With strong financials, a passionate leadership team, and strategic investor backing, the brand is poised to lead the next wave of growth in India’s dynamic alcoholic beverage industry.