Estailo Raises Rs 75 Lakh to Redefine Fashion Accessories for Indian Women

Estailo, the Korean-inspired D2C fashion accessories label, has raised Rs 75 lakh in seed funding from venture studio Wolfpack Labs. This fresh investment is set to fuel Estailo’s next phase of growth as it scales its digital and retail presence across India, targeting the country’s young, style-savvy shoppers.

Trend-Driven, Affordable, and Made for Gen Z

Founded in 2023, Estailo has quickly become a favourite among Gen Z and millennial consumers. The brand processes over 1,500 orders daily and boasts a catalogue filled with trendy, affordable pieces—from statement earrings to chic rings and necklaces—all inspired by the latest Korean fashion trends. Prices start as low as ₹79, making style accessible for every Indian girl and woman.

Women-Led Team Drives Creative Edge

Estailo’s 70-member team is 90% women, a fact that founder and CEO Sangeeta Dudeja credits for the brand’s strong creative pulse and deep customer empathy. “Our journey began with a firm belief that Indian women deserve access to fashion-forward accessories that do not compromise on either quality or affordability,” says Dudeja.

Wolfpack Labs: More Than Just Funding

The partnership with Wolfpack Labs goes beyond capital. The venture studio has played a key role in strengthening Estailo’s operations—streamlining workflows, refining supply chains, and helping the brand double its revenue within just three months of investment. Repeat customer rates have also surged, highlighting growing brand loyalty.

BusinessInMobi Secures Ibbaluru Metro Station Naming Rights For Rs 65 CrBusinessSarvam Appoints Google Cloud India MD Sashikumar Sreedharan As President, CBO

Focus on Accessibility and Empowerment

Estailo’s mission is rooted in empowerment and accessibility. The company’s all-women team champions inclusivity, and the brand’s affordable pricing ensures that style is never out of reach for Indian women. Over 3 lakh customers have already shopped with Estailo, and the brand’s strong community engagement continues to drive growth.

What’s Next for Estailo?

With its new funding, Estailo is preparing to expand into more cities and experiment with quick commerce and pop-up retail formats. The focus remains on rapid product innovation, digital engagement, and scaling thoughtfully while staying true to its core values of creativity, affordability, and sustainable growth.