Indian skincare startup ClayCo has raised ₹34.59 crore in a Series A funding round, signaling strong investor confidence in the fast-growing beauty and personal care segment. The round was led by Twenty Nine Capital Partners, with participation from ICMG Global Ventures, as the brand looks to strengthen its presence in India’s competitive direct-to-consumer (D2C) market.
Niharika Jhunjhunwala founded ClayCo in 2023, positioning it as a premium skincare brand that blends global beauty traditions with modern science. The latest funding marks a key milestone for the young startup as it continues to scale operations and expand its product offerings.
Expansion Plans and Product Growth
The company plans to utilize the fresh capital primarily for product development and category expansion, aiming to go beyond facial skincare into body care and hair care to become a holistic personal care brand.
A portion of the funds will also be allocated towards strengthening supply chain capabilities, improving inventory management, and supporting working capital needs, helping the brand meet rising consumer demand while ensuring operational efficiency.
ClayCo’s product strategy focuses on combining traditional ingredients with modern formulations. Its earlier collections, inspired by global beauty rituals like Japanese skincare practices, have already gained traction among urban consumers seeking premium yet effective solutions.
Strong Financial Momentum
The startup has shown impressive financial growth over the past year. According to company claims, its revenue more than doubled to ₹72 crore in FY26, compared to ₹33 crore in the previous fiscal year. This growth highlights increasing consumer acceptance and rising demand for D2C skincare brands in India.
The Indian beauty and personal care market itself is witnessing rapid expansion, driven by higher disposable incomes, digital adoption, and growing awareness around skincare. Industry trends suggest strong long-term growth potential, attracting both new entrants and investor interest.
Rising Competition in D2C Beauty Space
ClayCo’s funding comes at a time when several new-age skincare startups are raising capital to capture market share. With consumers increasingly preferring ingredient-focused and premium products, brands are focusing heavily on research, innovation, and branding.
Going forward, ClayCo aims to leverage this funding to deepen its market reach, enhance customer engagement, and build a strong brand identity in India’s evolving skincare landscape.