India is a huge market for medicines, but many people still pay high prices for branded drugs. Truemeds, a Mumbai-based startup, is changing this by making generic medicines affordable for everyone. Founded by Akshat Nayyar and Dr. Kunal Wani, Truemeds helps customers save up to 40-50% on their monthly medicine costs.
What Makes Truemeds Different?
Unlike many pharmacies, Truemeds focuses on generic medicines instead of branded ones. In India, branded drugs take up most of the market because of heavy advertising and strong doctor influence. Truemeds breaks this pattern by working directly with smaller manufacturers of generic drugs. This allows them to cut out extra costs like marketing and medical representatives, which means lower prices for customers and better profit margins for the company.
How Truemeds Works
Customers upload their prescription to the Truemeds website or app. Using advanced technology, Truemeds suggests cheaper generic alternatives that have the same quality and safety as branded medicines. Then, these medicines are delivered right to the customer’s doorstep.
Treating chronic diseases like diabetes or high blood pressure often means buying medicines regularly. Truemeds focuses on these customers, helping them reduce their long-term healthcare expenses.
Strong Growth and Future Plans
Truemeds is growing fast. With around 500,000 monthly customers, it made over ₹510 crore in revenue in the last financial year, a 57% increase from the previous year. The startup is also adding products like vitamins and oral care items to its catalog.
The company plans to expand into diagnostic services soon, partnering with labs to offer affordable tests in smaller towns. This will further help people get better healthcare access.
Why This Matters for India
Healthcare costs are rising across India, especially in rural and semi-urban areas. By offering high-quality generic medicines at affordable prices, Truemeds is helping millions save money without compromising on health. This is especially important for families dealing with long-term illnesses.
Truemeds’s approach shows how technology and smart business models can solve big healthcare problems. It is also helping change the mindset of patients and doctors towards trusting generic medicines.
Final Thoughts
Truemeds is proving that affordable healthcare is possible with innovation and focus. Its success is not only good news for consumers but also for India’s pharma industry as it moves towards more accessible, cost-effective solutions. The startup’s journey highlights the power of technology in improving health outcomes and reducing costs for millions of Indians.