Bengaluru-based foodtech startup High Time Foods has secured $1.2 million in fresh funding, marking a significant milestone in its journey to make affordable, high-protein food accessible across India and global emerging markets. The funding round was led by an early-stage investment firm, with participation from existing angel investors.
Solving India’s Protein Deficiency with Shelf-Stable Innovation
Founded in 2022 by Aakash Shah and Damian Felchlin, High Time Foods addresses a pressing national challenge: protein deficiency. Over 70% of Indians do not meet their daily protein requirements, and existing options are often too costly or require refrigeration-an obstacle for many regions in India.
High Time Foods’ flagship product is a shelf-stable, plant-based protein blend made from pea, wheat, and mung bean protein. This innovative blend is designed to match the price of conventional meat, making it accessible for a much wider population. Crucially, it does not require cold chain storage, making it ideal for Indian infrastructure and rural markets.
“Our vision is to make plant-based protein cheaper than meat, while also being convenient and delicious,” said Aakash Shah, Co-founder and CEO of High Time Foods.
Strategic Focus: India, US, and the Global South
Originally headquartered in the US, High Time Foods has now shifted its base to India, aiming to generate 25% of its revenue domestically and 75% from international markets, including the US and Africa. The startup is already piloting its products in West Africa and has secured partnerships for distribution in key markets.
B2B Model: Serving Restaurants, Manufacturers, and Institutions
High Time Foods operates on a B2B-first model, supplying its protein blends to over 30 clients, including food manufacturers, dining facilities, and restaurant chains. In India, the company is focusing on the HoReCa (Hotels, Restaurants, Cafés) segment and other food manufacturers, with a goal to onboard at least 50 B2B partners by the end of 2025.
The product’s versatility allows it to be used in popular Indian dishes such as samosas, kebabs, momos, and curries, making it attractive for chefs and food businesses seeking affordable, protein-rich alternatives.
Funding to Accelerate Growth and Innovation
The newly raised capital will be used to:
- Accelerate product development and R&D
- Expand the food innovation team
- Strengthen go-to-market efforts in India and abroad
- Scale partnerships across India, the US, and Africa
The Road Ahead
With strong investor backing and a mission-driven team, High Time Foods is set to transform the protein landscape in India and beyond. By making high-quality protein affordable and accessible, the startup is not just addressing a nutritional gap but also paving the way for a healthier, more sustainable future for millions.