Ananya Birla, daughter of Kumar Mangalam Birla, has launched her latest venture, Birla Cosmetics Private Limited, aiming to redefine India’s beauty sector. Founded in February 2025, this Mumbai-based company brings together premium quality with accessible luxury. Ananya, aged 30, is known not only for her business acumen but also as an Oxford graduate and singer-songwriter.
Birla Cosmetics: Brands That Stand Out
The company currently houses two exciting brands—LOVETC and Contraband. LOVETC is a premium colour cosmetics line offering high-performance products like advanced lipsticks, long-wear eyeliners, and mascaras. Contraband marks Birla Cosmetics’ entry into luxury fragrances, challenging industry conventions.
Empowering Individuality & Quality
Birla Cosmetics is rooted in the belief that luxury is defined by product quality, not just price. The brand mission is clear—to create beauty products, celebrate individuality, and empower self-expression. Ananya Birla emphasizes, “Better quality at a better cost; LOVETC offers a fresh new take on beauty, giving luxury as a promise of a better future”.
Capital & Market Ambitions
Birla Cosmetics Private Limited has an authorized capital of ₹50.01 crore and paid-up capital of ₹28.51 crore, showing strong backing for national expansion. The company aims to capture 5-8% of India’s booming beauty market, which is expected to double in size by 2032. Rising disposable incomes and rapid e-commerce growth present huge opportunities for brands like LOVETC and Contraband.
Competing With The Best
Ananya Birla’s entry signals direct competition with other Indian heavyweights. The beauty market is already buzzing with players like Reliance’s Tira, Tata Cliq Palette, and international names like L’Oreal and HUL. With unique positioning, consumer-first strategies, and homegrown products, Birla Cosmetics is ready to make its mark.
Looking Ahead
As Birla Cosmetics rolls out across India, the focus will remain on blending luxury and accessibility. The fresh approach and innovative products are set to win over Indian consumers who value quality and individuality. The journey has just begun, but it already promises to elevate beauty standards and challenge established norms in the industry.