Aman Gupta, the co-founder of boAt, raised a total of Rs 100 crore in seed funding for his newest venture, Off Beat. Bessemer Venture Partners led this round, highlighting the willingness of investors to support entrepreneurs with a proven track record of building scalable companies.
What is Off Beat
Off Beat is a content and creator-led venture that is expected to focus on leveraging technology and artificial intelligence (AI) to build its platform, although details about business specifics remain undisclosed.
During the announcement of the fundraise, Aman Gupta emphasized the strategic value of partners over capital. He said, “Having built from scratch before, I know what capital can do and what it cannot. This time, I was looking for partners with a global perspective who can help me leverage technology and AI, because that’s where the future lies.”
He also highlighted Bessemer’s global track record, citing its investments in Anthropic, Shopify, Canva, and finally LinkedIn. Off Beat has not disclosed its valuation, but it would be around Rs 450 crore in the seed rung.
Representation of Aman Gupta
This represents Aman Gupta’s second entrepreneurial stint after boAt, which crossed the Rs 3,000 crore revenue mark and also achieved profitability. Another fundraise, which materialized within a month of Off Beat’s launch, also shows strong investor confidence in the execution capabilities of the face of boAt and his ability to build and scale consumer brands.
The Off Beat launch comes at a time when Aman has been transitioning from his active operating role at boAt. The audio and the wearables brand has also seen leadership changes and delayed IPO plans recently, which also signaled a broader shift in Aman Gupta’s focus toward new-age ventures. Aman has also backed 100+ startups throughout his journey on Shark Tank India and his personal investments. This move into content space reflects a growing trend of founders building personal brand-led ventures beyond their core business.