In 2015, Siraj Ali began his journey in a cramped 10 x 12 workspace in Delhi, stitching kurtas with just two tailors. Fast forward to today, his brand See Designs fulfills over 3,000 orders daily across major online platforms and its own website. With no formal fashion education, Siraj turned his passion into one of India’s fastest-growing men’s ethnic wear brands.
Affordable Style for Every Occasion
See Designs carved a niche by offering stylish yet budget-friendly ethnic wear, starting at just ₹499. From casual kurtas to wedding-ready kurta-pajama sets and Nehru jackets, the brand caters to festivals, office wear, and celebrations. Their fabrics, including silk, linen, and chikankari, are crafted in-house in Noida after sourcing premium materials from traditional textile hubs.
Rapid Growth and Market Dominance
- E-commerce Boom: Starting with a single platform, the brand now dominates multiple online marketplaces, becoming a top-three player in its category.
- Peak Season Surge: Orders skyrocket to 4,000+ daily during festivals like Diwali and wedding seasons.
- Expanding Portfolio: Recent launches include a kids’ ethnic wear line, broadening its reach to younger audiences.
Quality Over Everything
Every product undergoes multiple quality checks for durability, comfort, and design precision. This focus on excellence has earned See Designs a loyal customer base, especially among those seeking elegant, everyday ethnic wear.
The Road Ahead
With 20-25% year-on-year growth, See Designs is doubling down on innovation and affordability. Upcoming plans include expanding its kids’ collection and introducing new fabrics and designs. As India’s love for ethnic fashion grows, this homegrown brand is poised to stitch even greater success.