Bhubaneswar, Odisha- Green Chocy Pvt. Ltd., a rapidly growing café brand founded in Bhubaneswar, is gaining attention for its strong per-outlet performance and structured franchise-driven expansion. Within two years of launching operations, the company has crossed a valuation of over ₹2 crore and continues to grow without external investment, a rare achievement in India’s competitive café industry.
Established in 2023 and formally registered as a private limited company in 2025, Green Chocy has focused on building a scalable business model centered on chai, coffee, and everyday café experiences. The brand’s outlets, operating in high-demand locations, are generating business of up to ₹1 lakh per day, supported by consistent footfall and repeat customers.
Unlike café chains that rely on heavy capital expenditure or premium positioning, Green Chocy has built a model that emphasizes operational simplicity and affordability. The menu remains focused on high-demand items such as multiple chai variants, coffee, cold beverages, and quick comfort food. This approach allows outlets to maintain fast service while keeping costs controlled, helping franchise partners achieve stable daily revenue.
The company’s franchise model has been designed to reduce entry barriers while maintaining uniform quality standards. Green Chocy supports its partners through a structured onboarding process that includes location assessment, staff training, standardized interior layouts, and centralized supply of raw materials and equipment. This system enables franchisees to focus on day-to-day operations while benefiting from the brand’s established processes.
Training plays a central role in maintaining consistency across locations. Staff members undergo hands-on training at company-owned outlets to understand preparation methods, service standards, and customer handling. This emphasis on process has helped Green Chocy maintain a consistent experience for customers, regardless of outlet size or location.
Founder Pradeep Kumar Nayak, aged 26, has taken a disciplined approach to expansion, prioritizing sustainability over rapid scale. Starting from zero, Nayak built Green Chocy by reinvesting earnings and refining operations before expanding further. His involvement in franchise planning and execution has ensured that growth remains aligned with the brand’s original values of warmth, affordability, and reliability.
Green Chocy’s business performance has been strengthened by its appeal to young customers who seek casual, comfortable café spaces. With friendly ambience, free Wi-Fi, flexible seating, and extended operating hours at select outlets, the cafés attract students, professionals, and late-evening visitors. This broad customer base contributes to steady daily footfall and higher transaction volumes.
The brand also places importance on responsible café practices. Green Chocy promotes a clean environment and encourages mindful consumption, supported by its “No Plastic, More Organic” philosophy. This focus has helped the company build long-term customer trust while aligning with growing demand for environmentally conscious businesses.
Media coverage highlighting Green Chocy’s rise to a crore-level valuation within two years has further increased interest among potential franchise partners. Combined with strong digital engagement and growing brand recognition, the company continues to see steady inquiries from entrepreneurs looking to partner with an established yet accessible café brand.
As Green Chocy Pvt. Ltd. moves ahead, the company plans to expand thoughtfully while preserving operational control and service quality. With a proven per-outlet revenue model, structured franchise support, and a clear growth strategy, Green Chocy is positioning itself as a sustainable café business built for long-term success.For more information, visit https://www.greenchocy.com .