Art of Silver Blends Silver Heritage with Modern Design Under Durga Dass Seth Group

NEW DELHI: Traditional silver craftsmanship is finding new expressions in India’s evolving gifting and lifestyle market. Art of Silver, a brand associated with the legacy of Durga Dass Seth Jewellers Group (DDS Jewellers), is bringing this approach to contemporary consumers while drawing on the group’s experience in the silverware industry since 1930.

Blending Traditional Craftsmanship with Modern Design

Led by fourth-generation family member Vineet Seth and fifth-generation leader Srishty Kapoor Seth, Art of Silver focuses on connecting the group’s heritage with changing consumer preferences. The brand combines traditional craftsmanship with contemporary designs to serve customers looking for silver-plated products for personal use, gifting and special occasions.

Its collections reflect an approach that balances established design traditions with modern lifestyle requirements. Digital commerce also plays an important role in making its products accessible to a wider audience.

Diverse Collections for Gifting and Lifestyle

Art of Silver offers a range of silver-plated products across different categories. These include home décor accessories, devotional articles, customised gifts, wedding collections and corporate gifting solutions.

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The collections cater to various occasions, including festivals, weddings, personal celebrations and professional events. By offering products across multiple categories, the brand aims to meet different gifting preferences through a single platform.

Manufacturing and Focus on Quality

The brand operates a manufacturing facility in Okhla Industrial Area, South Delhi. Its in-house operations bring together several stages of production, including product designing, casting, electroplating, finishing and packaging.

This integrated setup allows Art of Silver to manage different aspects of the manufacturing process under one roof. The brand also uses modern design and finishing techniques to maintain product quality and consistency across its collections.

Carrying Forward a Legacy Through Digital Commerce

With its focus on contemporary product collections and digital commerce, Art of Silver is working to make silver gifting more accessible to modern consumers. Its approach combines the experience of Durga Dass Seth Jewellers Group with evolving design preferences and changing shopping habits.

By bringing together traditional silver craftsmanship, diverse product categories and modern manufacturing practices, Art of Silver aims to strengthen its presence in India’s silver gifting and lifestyle segment.