India’s fast-growing direct-to-consumer (D2C) sleep solutions brand The Sleep Company has strengthened its leadership team with the appointment of Hemal Jain as its new Chief Financial Officer (CFO). The move signals the company’s clear intent to tighten financial governance and build a more sustainable growth engine as competition intensifies in the D2C consumer goods space.
Hemal Jain joins the company at a crucial stage when The Sleep Company is scaling rapidly across product categories and sales channels. With a strong background in finance leadership across established corporations and high-growth startups, Jain is expected to play a key role in steering the brand towards long-term profitability while supporting expansion plans.
Strong Finance Leadership with Over Two Decades of Experience
Hemal Jain brings more than 20 years of professional experience across FMCG, B2B commerce, food tech, quick commerce and startup consulting. Before joining The Sleep Company, he was associated with Eternal, where he handled senior finance responsibilities and strategic decision-making.
Earlier, Jain served as Global Head of Finance and CFO at Hyperpure, the B2B sourcing arm backed by Zomato. During his tenure there, he was involved in managing scale-up operations, improving financial visibility, and supporting business expansion at a time when the B2B segment was gaining momentum in India.
He also spent a significant part of his career at Hindustan Unilever Limited, where he gained deep exposure to structured finance systems, large-scale operations, and consumer-centric business models. This blend of corporate discipline and startup agility is expected to benefit The Sleep Company as it balances growth with financial efficiency.
Financial Performance and Growth Trajectory
The appointment comes at a time when The Sleep Company has been witnessing solid revenue growth. In the last reported financial year, the company recorded a sharp year-on-year rise in operating revenue, reflecting strong consumer demand for its sleep and comfort products. While the company continues to invest heavily in brand building, technology and offline expansion, losses have narrowed compared to earlier years.
This improving financial trajectory suggests a growing focus on optimising costs, strengthening supply chains, and improving contribution margins. With a seasoned CFO now at the helm, The Sleep Company is likely to deepen its focus on smarter capital allocation and tighter financial controls.
Expanding Product Portfolio and Market Reach
Founded by Harshil Salvi and Priyanka Salot, The Sleep Company has built a strong presence in India’s premium sleep and comfort segment. Its product portfolio includes mattresses, pillows, cushions, bedding solutions and ergonomic office chairs designed for both home and work-from-home users.
The brand follows an omnichannel strategy, selling directly through its own digital platforms as well as via major e-commerce marketplaces like Amazon and Flipkart. Alongside online growth, the company has also been expanding its physical retail footprint, helping it reach a wider consumer base across urban centres.
What This Means for the Road Ahead
Industry observers believe Hemal Jain’s appointment reflects a broader trend among Indian D2C startups, where founders are bringing in experienced financial leaders to navigate the shift from aggressive growth to sustainable business models. For The Sleep Company, this leadership move could help strengthen investor confidence and improve operational resilience.
As India’s sleep, wellness and ergonomic furniture market continues to evolve, The Sleep Company appears focused on balancing innovation with financial prudence. With Jain’s expertise now guiding its financial strategy, the company is positioning itself for steady, disciplined growth in an increasingly competitive landscape.