In a significant development for India’s fast-growing foodtech industry, Jasper Food Manufacturers Pvt. Ltd. (JFMPL) has acquired a 10% equity stake in SoupX, a health-focused foodtech startup that gained nationwide attention after appearing on Shark Tank India Season 2. The move highlights Jasper Food’s strategy to expand into the healthy and convenient foods segment, which is witnessing rapid demand across urban India.
Jasper Food Strengthens Its Position in Healthy Meal Solutions
Jasper Food, led by CEO Pranaykumar Mishra, has built a strong reputation in the Ready-to-Eat (RTE) and Ready-to-Cook (RTC) categories. The company is known for its process-driven manufacturing, stringent hygiene standards, and efficient temperature-controlled supply chain.
The decision to invest in SoupX is aimed at broadening its portfolio and tapping into India’s rising preference for nutritious, low-calorie, and diet-friendly meal options. The investment is not just financial but part of a deeper collaboration that will help Jasper Food diversify into categories aligned with modern eating habits.
Pranaykumar Mishra stated that the partnership is an important step in building a resilient and future-ready food portfolio. Jasper Food is also scaling up its infrastructure with a new 1.25 lakh sq. ft. manufacturing facility, signalling its commitment to expanding operations nationwide.
SoupX: From Shark Tank Spotlight to National Expansion
Founded in 2021, SoupX has quickly built a strong base among health-conscious consumers, especially in the Delhi-NCR region, where it first tested and expanded its operations. The brand offers a wide range of soups and soup-based meals tailored for different dietary requirements, including keto-friendly, vegan, and diabetic-friendly options.
Uttam Kumar, Founder of SoupX, expressed enthusiasm about the acquisition, calling it a major boost that will accelerate the company’s growth plans. With Jasper Food’s manufacturing strength and distribution capabilities, SoupX aims to scale its presence across new cities and introduce more innovative meal solutions for Indian consumers.
A Strategic Boost for India’s Foodtech Landscape
The partnership between Jasper Food and SoupX reflects a broader trend in India’s evolving foodtech ecosystem — the coming together of established food manufacturers and agile, health-focused startups. As Indian consumers increasingly look for nutritious yet convenient food solutions, such collaborations are likely to reshape the industry.
Jasper Food’s investment provides SoupX with the operational muscle it needs for nationwide expansion, while SoupX brings innovation and a unique product line that complements Jasper Food’s existing business. Together, the companies are positioned to meet the growing demand for wholesome, ready-to-eat meal options in India’s urban markets.
With health and convenience becoming central to modern lifestyles, this strategic move marks a promising milestone for both brands as they work toward capturing a larger share of India’s rapidly evolving foodtech market.