ExtraMile Play, a fast-growing employee engagement startup, has secured a seed funding round of $500,000 led by GSF, with participation from Mount Judi Ventures, GrowthSense, and Growth91. The company focuses on transforming workplace culture through gamified, digital-first experiences that help employees feel more connected, motivated, and valued. With today’s work environment becoming increasingly hybrid and remote, ExtraMile Play aims to solve one of the biggest challenges faced by organisations — keeping teams engaged in a meaningful yet enjoyable way.
A Platform Designed to Make Work Exciting
ExtraMile Play works as a B2B SaaS platform that blends behavioural science with simple, game-like activities. The idea is to make work feel less routine and more interactive by encouraging employees to participate in small daily challenges, virtual events, and fun engagements. The platform offers more than 180 digital activities that can be customised for different companies and team sizes. These activities focus on team bonding, emotional well-being, creative thinking, and productivity. Because the experience is easy to access and designed for both office and remote teams, it helps companies reach employees no matter where they work from. Over the past few years, ExtraMile Play has expanded its presence across sectors such as finance, retail, pharmaceuticals, consulting, and IT, and has successfully onboarded more than 100 enterprise clients. The platform now serves over 150,000 employees, proving that the model works at scale and delivers impact across diverse industries.
Why Investors Are Backing ExtraMile Play
Investors see strong potential in ExtraMile Play because workplace engagement is no longer just a “nice to have.” It has become essential for retention, performance, and overall company culture. In a world where employees often feel disconnected due to remote work or heavy workloads, ExtraMile Play’s model brings human connection back into the centre of the workplace. This vision, combined with the company’s steady growth, made the investment round attractive. ExtraMile Play has already built relationships with well-known brands such as EY, Cipla, Aditya Birla Capital, Edelweiss, Motilal Oswal, and Nexus Malls. These partnerships show that top organisations trust the platform to improve internal communication, teamwork, and employee satisfaction. Investors also appreciate the company’s focus on using behavioural insights to tailor experiences, making each engagement more thoughtful and outcome-driven.
How the Funding Will Support Expansion
The newly raised funds will help the company boost its technology capabilities, scale its operations, and improve its product offerings. One of the key goals is to launch a dedicated mobile app to make the platform more accessible for employees. The company also plans to strengthen its AI-driven personalisation engine so that each employee gets a more relevant experience based on their preferences, behaviour, and participation history. This will help companies measure engagement more accurately and design programs that deliver stronger results over time. ExtraMile Play is also preparing to expand into new geographies. By entering global markets and servicing a wider range of industries, the company aims to become a leading gamified engagement platform across the world.
Building a Happier, Stronger Workplace Culture
The future of work is not only about efficiency but also about emotional connection. ExtraMile Play believes that when employees enjoy where they work, they perform better and stay longer. With this fresh round of funding, the company is now positioned to deepen its impact and help organisations create workplaces that feel positive, productive, and genuinely enjoyable.