India – Ayurvedic luxury skincare house Purnika Luxe has officially announced the launch of its breakthrough flagship product ‘Advanced Radiance Redefined’, a formulation perfected over three years of intensive research, ingredient study and refinement trials. Built upon the brand’s guiding philosophy and signature tagline —
“The Infinite Essence of Nature” — Purnika Luxe aims to redefine the future of modern Ayurvedic beauty.
At the heart of the brand lies one rare Himalayan botanical: Seabuckthorn, historically praised in classical Ayurvedic and Tibetan texts including Charaka Samhita, Sushruta Samhita, Bhavaprakasha Nighantu and Sowa Rigpa for its Rasayana (rejuvenating) potency. Purnika Luxe’s R&D team studied these ancient manuscripts alongside modern formulation science to extract the true skin-transforming potential of this ingredient.
A Three-Year Research Journey
The product underwent multi-stage stability refinement, potency calibration, texture balancing and natural preservation testing. Every element — from sourcing to extraction to formulation structure — was engineered to match international luxury standards while maintaining 100% natural purity.
The Flagship Formula
‘Advanced Radiance Redefined’ is crafted to deliver:
- Visible skin repair
- Deep hydration
- Natural luminosity
- Smoother, healthier texture
- Fast, noticeable results
All through lightweight, non-sticky, toxin-free and chemical-free Ayurvedic actives.
Purnika Luxe follows strict clean-beauty standards with no parabens, no mineral oil, no artificial fragrance and entirely cruelty-free, ethically sourced botanicals.
Limited Edition First Batch
To preserve potency and authenticity, the first release will be a limited-edition, small-batch artisanal collection, giving customers an exclusive luxury experience from day one.
Pre-Bookings Start 1 December
The brand has confirmed that pre-bookings for the first batch will officially open on 1 December, and early excitement suggests a rapid sell-out.
Founder’s Vision
Commenting on the launch, Vaibhav Trivedi, CEO & Founder of Purnika Luxe, said:
“Purnika Luxe stands for purity, precision and performance. ‘Advanced Radiance Redefined’ is the result of three years of relentless research — a blend of ancient Ayurvedic intelligence and modern luxury craftsmanship. This is our commitment to deliver nature’s finest, in its purest and most effective form.”
A Vision of 36 Premium Ayurveda Products
Alongside this flagship release, Purnika Luxe has begun developing a complete 36-product luxury Ayurvedic skincare ecosystem powered by Seabuckthorn.
This includes cleansers, serums, facial treatments, oils, masks, butters, and specialised glow solutions — all designed as a full, ‘facial-replacement’ Ayurvedic system for modern users.
These products will be launched in phases, establishing Purnika Luxe as India’s most comprehensive Seabuckthorn-led luxury Ayurveda brand.
A New Chapter for Indian Luxury Ayurveda
With this launch, Purnika Luxe positions itself as a pioneer where ancient Ayurvedic mastery meets modern performance, signalling a new era in natural, results-driven Indian luxury skincare.