Customer engagement platform MoEngage has raised $100 million in a new funding round led by Goldman Sachs Alternatives, along with participation from A91 Partners. This fresh investment marks another major step in MoEngage’s journey as it continues to grow across international markets. The company, which started in Bengaluru and now operates globally, plans to use this funding to strengthen its Artificial Intelligence (AI) technology and expand across North America, Europe, and other high-growth regions. With this round, MoEngage’s total funding has now crossed $250 million, showcasing strong investor confidence in the company’s business model and future potential.
Strengthening AI-Driven Customer Personalization
MoEngage is known for helping brands understand how their users behave and what they prefer. The platform allows companies to send personalized messages and experiences to customers across mobile apps, websites, email, SMS, and social platforms. With the rising importance of personalization in digital business, MoEngage’s solutions are in high demand. The company plans to use the new funds to improve Merlin AI, its AI-powered recommendation and automation engine. Merlin AI helps businesses design marketing campaigns, predict user actions, and send the right message to the right customer at the right moment. By making customer engagement smarter and faster, MoEngage aims to help brands build stronger and more meaningful relationships with their users.
Expansion in North America and Global Markets
While MoEngage was founded in India, it has quickly become a global company. In recent years, North America has emerged as its fastest-growing market, contributing significantly to its revenue. With the new funding, MoEngage will expand its teams across the United States, Canada, Europe, and the Middle East. It will also increase its investment in local partnerships and enterprise clients. Today, MoEngage already works with more than 1,300 brands across 75 countries, reaching over 2 billion users every month. Well-known companies in e-commerce, fintech, telecommunications, and travel rely on MoEngage to understand their users and deliver personalized experiences. This expansion is expected to help MoEngage become one of the world’s leading platforms in customer engagement and retention.
A Boost for India’s Global SaaS Ambition
MoEngage’s success highlights the growing strength of India’s SaaS (Software-as-a-Service) ecosystem. Indian SaaS companies are now competing globally by offering powerful, scalable, and affordable technology solutions. MoEngage is part of a new generation of Indian startups that are building products not just for local businesses but also for international enterprises. The new funding round, backed by globally respected investors like Goldman Sachs, reinforces the belief that world-class technology companies can emerge from India and succeed internationally. For startups across the country, MoEngage’s growth story stands as an inspiration — showing that with innovation, strategic expansion, and strong execution, Indian SaaS companies can become global leaders.