Beardo, the popular men’s grooming brand owned by Marico, has posted a strong financial performance in FY25. The company’s revenue from operations climbed to ₹214 crore, a notable 23.7% increase from ₹173 crore in FY24. This milestone reflects Beardo’s growing presence in the Indian men’s personal care market and signals the brand’s steady expansion beyond its direct-to-consumer roots.
Profit Growth Surges
Alongside revenue growth, Beardo’s profit after tax (PAT) saw a remarkable rise. The company reported a PAT of ₹13 crore in FY25, over 3.6 times higher than ₹3.63 crore in the previous year. This surge highlights the brand’s improved cost management, efficient operations, and strategic planning. The significant jump in profitability demonstrates that Beardo is not just selling more products but is also managing its resources effectively, balancing growth with operational discipline.
Focused Product Strategy Drives Success
Beardo’s success is driven by its focused approach to product categories. The company has concentrated on hair styling, perfumes, and skincare, which now contribute over 90% of its total revenue. By narrowing its focus to these high-performing categories, Beardo has been able to streamline operations, optimize production, and cater effectively to its target audience. The strategy has allowed the brand to deliver products that resonate with modern Indian men, blending style, convenience, and quality. This focused approach has also helped Beardo maintain a competitive edge against other brands such as The Man Company, Ustraa, and Bombay Shaving Company.
Operational Efficiency and Improved Margins
Beardo’s operational efficiency has been a key factor behind its strong performance. Total expenses grew 17.3% year-on-year to ₹197 crore, which is slower than revenue growth. This difference contributed directly to the rise in profitability. The company’s EBITDA margin more than doubled to 7.1% from 3.4% in FY24, reflecting better cost control and improved operational discipline. By managing overheads and production costs effectively, Beardo has ensured that its growth translates into healthier profit margins, strengthening its financial foundation for future expansion.
Looking Ahead
With FY25’s strong performance, Beardo is well-positioned for continued growth in the coming years. Since Marico acquired the brand in 2017, Beardo has transformed from a direct-to-consumer startup into a structured FMCG subsidiary. The acquisition has provided better supply chain control, enhanced offline distribution, and improved cost efficiency. Moving forward, the company aims to further innovate its product offerings, expand its presence across India, and continue strengthening its foothold in the men’s grooming segment. Beardo’s strong financials and focused strategy suggest that it will remain a key player in the market, offering quality grooming solutions while driving sustainable growth.