Bengaluru-based startup Consuma AI has successfully raised ₹12 crore in a seed funding round, marking a significant milestone in the Indian AI startup ecosystem. The funding round was led by Equirus InnovateX Fund, with participation from several prominent angel investors. This capital injection will allow Consuma AI to scale its operations, enhance its technology, and expand its presence both in India and internationally.
Consuma AI was founded in 2021 by Abhilash Madabhushi during his second year of college. The startup focuses on transforming the way brands understand their customers. Traditionally, consumer research relied on surveys, focus groups, and interviews, which are often time-consuming, costly, and limited in scope. Consuma AI, on the other hand, leverages artificial intelligence and machine learning to analyze digital behavior patterns. This approach provides brands with real-time insights, enabling them to respond quickly to changing consumer preferences and market trends.
How Consuma AI Works
The platform developed by Consuma AI allows brands to gather detailed consumer insights in just 30 minutes, a process that normally takes two to three months using traditional research methods. By analyzing thousands of data points simultaneously, Consuma AI helps brands understand customer behavior, preferences, and emerging trends. This data-driven approach not only saves time but also significantly reduces the cost of market research. By offering precise, actionable insights, Consuma AI empowers brands to make informed business decisions with confidence.
Why This Funding Matters
The ₹12 crore seed funding comes at a crucial time for Consuma AI as the startup aims to expand its technology and reach. With fast-changing consumer trends, traditional research methods are often too slow to provide valuable insights. Consuma AI’s AI-driven platform addresses this challenge, allowing brands to stay ahead of the curve. Investors see great potential in the startup’s approach, recognizing that AI can revolutionize consumer research. The funding will support technology upgrades, talent acquisition, and market expansion, helping Consuma AI serve a wider range of clients across different industries.
Future Plans and Market Outlook
Consuma AI already works with over 35 global brands, including major names like Godrej and Britannia. The startup plans to use the fresh capital to further strengthen its platform and expand into new markets. The company’s goal is to make consumer insights faster, smarter, and more accessible than ever before. By combining cutting-edge AI with deep consumer research expertise, Consuma AI is positioning itself as a leader in the AI-driven market research space. With strong investor support and a growing client base, Consuma AI is well on its way to redefining the future of consumer research, not just in India but globally. By providing quick, accurate, and affordable insights, the startup is helping companies make better decisions and adapt to rapidly changing markets.