Rusk Media, one of India’s leading digital entertainment companies catering to Gen-Z and Gen-Alpha audiences, has successfully raised ₹103 crore in its Series B funding round. The round was led by IvyCap Ventures, with participation from LC Nueva, InfoEdge Ventures, Woori Venture Partners, and contributions from the company’s promoters and family. This new investment marks a significant milestone in the company’s journey and positions it for global expansion and growth in the competitive digital entertainment industry.
Ambitious Global Expansion
With the newly raised funds, Rusk Media is set to expand its footprint internationally. The company plans to enter major markets such as the United States, Europe, and the Middle East. Their strategy involves creating content tailored for global audiences while maintaining their focus on younger viewers. The leadership at Rusk Media believes that the combination of local insights and international appeal will help the company carve a niche in the global digital entertainment landscape. The investment will also support the development of new intellectual properties, allowing Rusk Media to experiment with innovative formats and storytelling styles that resonate with diverse audiences around the world.
A Strong Content Portfolio
Since its inception in 2019, Rusk Media has been at the forefront of producing digital-first entertainment content for young viewers. Founded by Karanvir Sofat, Mayank Yadav, and Shantanu Singh, the company specializes in web series, unscripted shows, micro-dramas, and live events. Their content library includes popular titles like Battleground, Playground S4, Engaged, The Society, School Friends, and Roomies, which have consistently attracted millions of viewers. Rusk Media’s ability to create relatable and engaging stories for the youth has helped it build a loyal audience base and strong engagement across multiple digital platforms.
Platforms Driving Growth
Rusk Media operates two main platforms to reach its audiences. The Rumble platform is focused on B2B partnerships, providing content solutions and collaborations with other businesses. On the other hand, the Alright App is a B2C platform that connects directly with consumers, offering entertainment content tailored to their preferences. Together, these platforms generate nearly one billion views every month, highlighting the company’s growing influence in the digital entertainment ecosystem. This dual-platform approach has allowed Rusk Media to effectively monetize its content while maintaining high engagement rates among young viewers.
Financial Performance and Future Outlook
The company has demonstrated impressive financial growth over the past few years. In the fiscal year 2024, Rusk Media’s revenue increased by 40.6% to ₹56.8 crore, while losses reduced by 56% to ₹28.7 crore. In FY25, revenue further surged to ₹100 crore, signaling strong operational and financial momentum. Leveraging technology and AI-enabled workflows, the company has optimized production efficiency, distribution, and audience engagement. Looking ahead, Rusk Media aims to strengthen its global presence, innovate in content creation, and continue to provide young audiences with unique entertainment experiences. The recent funding round will be instrumental in achieving these objectives and positioning the company as a leading player in the international digital entertainment space.