Namita Thapar, the Executive Director of Emcure Pharmaceuticals and a popular judge on Shark Tank India, has officially ventured into the wellness industry with the launch of her new supplement brand, Arth. The brand aims to promote holistic health and wellness across India, combining the benefits of traditional Indian herbs with modern scientific formulations. Adding excitement and credibility to this venture, cricket legend MS Dhoni has joined Arth as the brand ambassador. His association with the brand reinforces Arth’s mission of promoting a healthy lifestyle while making wellness accessible to everyone.
Science Meets Tradition
Arth is designed to meet the health needs of both men and women. The products are carefully formulated to be vegan, gluten-free, hormone-free, and free from common allergens, ensuring that they are safe for a wide range of consumers. The brand focuses on addressing everyday health concerns with natural yet scientifically backed supplements. Arth’s approach is to make wellness simple and approachable, so that taking care of health becomes a daily habit rather than a complicated task. By bridging traditional knowledge with modern science, Arth offers solutions that are both effective and trustworthy.
Values That Inspire Wellness
MS Dhoni is not just a cricket icon; he is a symbol of discipline, dedication, and integrity. These are the same values that Arth aims to reflect through its products. Namita Thapar expressed her excitement about this collaboration, stating that Dhoni perfectly embodies the core principles of the brand. His involvement goes beyond celebrity endorsement; it adds credibility and inspires people to take their health seriously. With Dhoni representing Arth, the brand can reach a wider audience and encourage individuals to embrace wellness as a priority in their everyday lives.
Empowering Women’s Wellness
One of Arth’s key missions is to focus on women’s health, an area often overlooked or stigmatized. The brand encourages women to prioritize their well-being and take proactive steps to manage health concerns. Arth’s products aim to support women through various life stages, offering supplements that help balance hormones, improve bone health, and enhance overall immunity. At the same time, the brand emphasizes that wellness is not limited to women alone. By promoting healthy lifestyles for men and women alike, Arth seeks to create a culture of holistic health awareness across India.
Arth Aims to Redefine Health
With the launch of Arth, Namita Thapar is expanding Emcure Pharmaceuticals’ portfolio into the growing wellness segment. The collaboration with MS Dhoni is expected to make a significant impact, capturing the attention of health-conscious consumers across the country. Arth’s long-term vision is to make wellness accessible, practical, and credible, encouraging individuals to embrace balanced and healthy lifestyles. By combining natural ingredients, scientific expertise, and strong messaging, Arth aims to set a new standard in the wellness industry and inspire a generation to take charge of their health with confidence.