KisanKonnect, a leading farm-to-fork startup, has successfully raised ₹72 crore in its pre-Series B funding round. The funding round was led by Bajaj Finserv Group, along with contributions from Mistry Ventures, Desai Foods, Dhanuka Agritech, and Action Tessa Family Office. This fresh capital is expected to accelerate the company’s growth and help it reach more consumers while supporting a network of farmers across India.
Founded in 2020 by Vivek and Nidhi Nirmal, KisanKonnect has quickly become a trusted name in direct-to-consumer fresh produce. The startup specializes in sourcing fruits and vegetables directly from farmers and delivering them to customers within a remarkably short window of under 60 minutes in Mumbai and Pune. By removing the middlemen, KisanKonnect ensures that farmers get fair prices for their produce while customers receive fresh, high-quality fruits and vegetables quickly and reliably. The company operates through a combination of an easy-to-use mobile app and offline retail outlets, making fresh food accessible to urban households.
Strengthening Technology and Operations
The newly raised funds will be used to enhance KisanKonnect’s technology infrastructure. The company is investing in smart supply chain systems that can manage inventory efficiently, optimize delivery routes, and reduce wastage. This focus on technology will enable the startup to scale its operations seamlessly and expand its footprint in both existing and new cities. With faster deliveries, smoother operations, and improved customer experience, KisanKonnect aims to redefine how urban consumers access fresh produce.
Expanding Farmer Networks
KisanKonnect’s approach goes beyond just serving urban customers. A significant part of its strategy is building a strong and reliable network of farmers. By working closely with producers, the startup ensures a steady supply of fresh fruits and vegetables. This direct sourcing model allows farmers to earn better incomes and reduces the dependency on traditional wholesale markets. In turn, urban consumers benefit from fresher products, while the agricultural community experiences more financial stability. The startup’s farmer-first philosophy is a core element of its business model and growth strategy.
Making Fresh Food Accessible
In a country like India, where agriculture is a major sector of the economy, connecting farmers directly to consumers has far-reaching benefits. Startups like KisanKonnect bridge this critical gap by leveraging technology and logistics. Urban consumers can now enjoy fresh produce delivered to their doorstep quickly, reducing the time and effort spent on shopping. The model also promotes sustainability by reducing food wastage and ensuring that fruits and vegetables reach consumers at peak freshness.
Connecting Farmers to Cities
With this new funding, KisanKonnect is poised for rapid expansion. The company plans to invest in technology, enhance delivery speed, and deepen its connections with farmers. Its goal is to make fresh and healthy food accessible to more urban households while continuing to support the agricultural community. By combining innovation with a strong farmer-centric approach, KisanKonnect is positioning itself as a key player in India’s agritech ecosystem, shaping the future of fresh produce delivery for years to come.