SaveSage, the AI-driven platform that helps users manage and maximize credit card and loyalty rewards, has taken a significant step forward by appointing Bhavesh Gupta, former Chief Operating Officer of Paytm, as its Senior Advisor and Anchor Investor. Known for his extensive experience in the financial services and fintech sector, Gupta brings over 27 years of expertise to SaveSage. His appointment signals the company’s intent to strengthen its leadership team and accelerate its growth in India’s fast-growing credit card rewards market.
Since its launch in October 2024, SaveSage has been helping users track, optimize, and redeem reward points from credit cards and loyalty programs. Many users are unaware of how to fully utilize their rewards, and a large portion of points often go unused each year. SaveSage uses artificial intelligence to simplify this process, making it easy for users to identify the best ways to redeem points, earn more rewards, and save money. The platform caters to a wide audience, including students, working professionals, and ultra-high-net-worth individuals. By offering clear, actionable insights, SaveSage ensures that users do not miss out on the benefits of their credit cards.
Bhavesh Gupta’s Strategic Role
In his new role, Bhavesh Gupta will provide strategic guidance across several key areas. He will advise SaveSage on product development, technology enhancements, growth strategy, and user experience improvements. Gupta’s deep understanding of digital payments, banking, and consumer behavior will be invaluable as the platform expands. Speaking on his appointment, Gupta remarked, “The credit card and loyalty rewards space in India is at an inflection point. With rising digital adoption and evolving customer expectations, SaveSage is well-positioned to deliver exceptional value to users. I am excited to join the team and contribute to this journey.”
Gupta’s experience at leading firms like Paytm, ICICI Bank, IDFC First Bank, and Clix Capital has equipped him with a unique perspective on both operational efficiency and customer-centric innovation. His insights are expected to help SaveSage refine its offerings, enhance engagement, and create tools that simplify reward management for all users.
Driving Growth and User Adoption
SaveSage has witnessed impressive growth since its inception. The platform currently serves over 200,000 users and is on track to reach one million by March 2026. Its user base spans students, professionals, and high-net-worth individuals, reflecting its broad appeal. Founder and CEO Ashish Lath highlighted that Gupta’s appointment will play a pivotal role in scaling the platform and improving its technological capabilities. The company aims to make credit card rewards easy to understand and fully redeemable for every user, ensuring that no reward points go unclaimed.
AI-Powered Rewards Management
With Bhavesh Gupta joining as Senior Advisor and Anchor Investor, SaveSage is set to strengthen its position in India’s credit card and rewards ecosystem. The platform plans to expand its reach, enhance its AI capabilities, and provide smarter solutions for users seeking to maximize the benefits of their credit cards. By combining innovative technology with strategic leadership, SaveSage aims to transform the way Indians manage rewards, making it simple, efficient, and rewarding.
SaveSage’s growth story reflects a broader trend in fintech, where AI-driven platforms are increasingly empowering users to take control of their finances. With Gupta’s guidance, the platform is poised to become a leading solution for credit card rewards management, helping millions of users across India unlock the full value of their spending.