Flipkart has joined hands with SBI Card to roll out a co-branded credit card just as India gears up for Diwali and other big festivals. The collaboration blends Flipkart’s massive online marketplace with SBI Card’s trusted lending and rewards expertise, aiming to make festive shopping more rewarding for millions of shoppers.
- Accelerated rewards on Flipkart purchases and selected partners
- Exclusive early access to sale events and special festive deals
- Flexible payment options, including no-cost EMI and easy conversion
- Welcome bonuses and milestone rewards tied to spend thresholds
While the exact reward rates, annual fees, and terms will be shared soon, the two brands say the card is designed for frequent Flipkart users who value seamless rewards and smooth checkout during peak season.
Why timing matters
Launching before the festive rush is a smart move. Diwali, Navratri, and other celebrations drive big spend on electronics, fashion, home essentials, and gifts. A co-branded card can:
- Boost Flipkart sales during the season’s busiest shopping windows
- Give shoppers a straightforward reason to choose Flipkart over rivals
- Accelerate adoption of digital payments across households and age groups
Impact on the Indian card market
This collaboration spices up India’s growing market for co-branded cards. SBI Card brings its wide acceptance network and risk management know‑how, while Flipkart provides a vast customer base and targeted retail offers. The move could push competitors to elevate their own card perks and loyalty programs, nudging more shoppers toward digital payments.
Who should consider it and how to apply
If you shop on Flipkart often and value EMI flexibility with extra rewards, this card could be a good fit. Applications are expected to be routed through Flipkart’s app and SBI Card channels, with full disclosures on reward structures and fees released at launch. Prospective applicants should keep an eye on official announcements for detailed terms.
This partnership could reshape how Indian families plan big buys during the festive season, adding more value and ease to holiday shopping. Stay tuned for the formal rollout and complete benefit details in the coming days.