Swiggy has announced a new platform fee of Rs 14 per order, set to come into effect ahead of India’s bustling festive season. The move comes as shoppers gear up for Diwali shopping, Navratri feasts, and year-end celebrations across metros and tier 2 cities alike. The platform says the fee helps sustain service quality during peak demand.
Why Swiggy announced this hike
Swiggy points to rising operating costs that come with a spike in orders. Higher fuel prices, driver incentives, and secure payment handling add to the overall expense of running a smooth delivery network. By adjusting the platform fee, Swiggy aims to maintain fast delivery times, accurate orders, and strong customer support during busy periods.
The company notes that the fee is applied per order and helps cover the cost of maintaining a reliable delivery fleet in major markets like Mumbai, Delhi-NCR, Bengaluru, Chennai, Kolkata, and expanding hubs in tier-2 cities. As India heads into the festive rush, riders and restaurants rely on consistent support and logistics to keep cravings fulfilled on time.
What it means for customers
- Expect a small rise in final order totals as the Rs 14 platform fee factors in. For many households, this is a routine change during big shopping weekends.
- Loyal users who rely on Swiggy for frequent meals may notice a steadier service level with shorter wait times and fewer hiccups during peak hours.
- Those looking to save can compare delivery options, wait for promos, or stack eligible rewards from the app’s loyalty programs.
Industry watchers say price changes like this ripple through the entire delivery ecosystem and can nudge consumer behavior, especially around spontaneous orders during festival weekends.
Industry pulse: how rivals might respond
Competitors, including rival food delivery apps, will watch closely how Swiggy’s fee tweak impacts order volumes. If customer pushback grows, other platforms may adjust their own pricing to stay competitive during the festive season.
Practical tips for shoppers
- Check for combo meals and family packs to maximize value.
- Use ongoing promos and loyalty rewards before placing orders.
- Plan ahead for big family gatherings to spread orders more evenly.
As India gears up for celebrations, Swiggy’s Rs 14 platform fee marks a small but notable shift in how consumers and couriers navigate the festive season.