Bengaluru-based creator intelligence and collaboration platform Qoruz has successfully raised $500,000 in a pre-Series A funding round led by The Chennai Angels. This investment is part of a larger $1 million round that also includes participation from senior marketing professionals, agency executives, and startup founders from the advertising and media sectors. The fresh capital injection is set to accelerate Qoruz’s vision of building a data-driven, AI-powered ecosystem for influencer marketing across India and beyond.
About Qoruz: Pioneering Data-Driven Influencer Marketing in India
Founded in 2014 by Praanesh Bhuvaneswar, Prabakaran B, Aditya Gurwara, and Priya Vivek, Qoruz has emerged as a leading creator intelligence platform that empowers brands to discover, evaluate, and collaborate with social media creators using advanced AI and structured data analytics. The platform has already served over 1,000 brands, including giants like Amazon, Flipkart, Coca-Cola, L’Oréal, and Dabur, helping them optimize influencer engagement strategies with measurable outcomes.
Key Features of Qoruz’s Platform
AI-powered Creator Discovery: Enables brands to identify the most relevant influencers based on audience demographics, engagement metrics, and brand fit.
Performance Benchmarking: Offers detailed analytics to measure campaign effectiveness and ROI.
Collaboration Tools: Simplifies communication and contract management between brands and creators.
Data-Driven Insights: Moves influencer marketing from guesswork to a structured, scalable channel.
Strategic Use of Funds: AI Enhancement and Global Expansion
The $500,000 funding will be primarily utilized to:
Enhance Qoruz’s AI stack to provide deeper insights and predictive analytics.
Expand into new verticals such as e-commerce, FMCG, and entertainment.
Fuel international growth, focusing on markets in the Middle East and Southeast Asia where influencer marketing is rapidly evolving.
Scale enterprise adoption to achieve an ambitious annual recurring revenue (ARR) target of $30 million by 2026.
Building an Ecosystem for the Creator Economy
Qoruz CEO and co-founder Praanesh Bhuvaneswar emphasizes that the company is not just building a platform but an entire ecosystem for the creator economy. He states, “Creators are central to how products are discovered, trusted, and bought. For this to scale meaningfully, it needs more than connections; it needs infrastructure.”
This vision aligns with the growing trend in India where influencer marketing is becoming a mainstream channel for brand promotion, moving beyond traditional advertising to more authentic, creator-led engagement.
Industry Backing and Growth Trajectory
The Chennai Angels’ leadership in this funding round reflects strong investor confidence in Qoruz’s technology and market potential. Earlier, Qoruz raised Rs 4.5 crore (~$540,000) in a seed round from Dexter Angels and the IIM Indore Alumni Fund, which helped lay the foundation for its AI and data capabilities.
With the current round, Qoruz aims to triple its enterprise client base year-on-year and establish itself as the go-to platform for brands seeking measurable and scalable influencer marketing solutions.
Why Qoruz is a Game-Changer for Indian Brands and Creators
For Brands: It offers a transparent, data-backed approach to influencer marketing, reducing risks and improving campaign ROI.
For Creators: It provides a structured marketplace and collaboration tools that enable better monetization and professional growth.
For the Industry: Sets new standards for accountability and effectiveness in influencer campaigns, fostering trust among all stakeholders.
Conclusion: The Future of Influencer Marketing in India
Qoruz’s latest funding milestone marks a significant step towards transforming influencer marketing from an intuition-driven activity into a science-backed, scalable business channel. As the creator economy flourishes in India and globally, platforms like Qoruz will play a crucial role in bridging brands and creators through technology and data.
With strong investor support, cutting-edge AI capabilities, and a clear international expansion strategy, Qoruz is well-positioned to lead the next wave of innovation in influencer marketing — empowering brands to connect with audiences in more meaningful and measurable ways.